A Division of UnderConsideration

Art of the Menu

ADV @ UNDERCONSIDERATION   Peek here for details




Art of the Menu, is a division of UnderConsideration, cataloguing the underrated creativity of menus from around the world.

As designers we make fun — and it’s usually the first thing we notice — of menus that use Comic Sans or Papyrus because it’s an easy critique, like shooting really ugly fish in a tiny barrel with a shotgun. Oddly enough though, we rarely praise a good menu. We probably simply enjoy the fact that we can browse through the options without being distracted by silly fonts and we don’t feel the need to comment further on it. But if you think about it, menus are the meeting point of otherwise widely celebrated design practices.

Above all, a good menu is about expertly executed typography: It has to be clear, legible (sometimes just under candle light), and representative of the cuisine. Menus are a light version of data visualization and information design: Helping the diner navigate between courses, options, and prices. Menus are big canvases, much like the album covers we mourn with such despair. Menus are tactile, allowing designers to explore materials and finishes. At a restaurant, the menu is the ultimate ambassador for the establishment’s identity: Logo front and center on the cover. A good menu adds to the overall brand experience.

But who are we kidding? A good menu should make you hungry. It should get your mouth watering. Hopefully it does it in a cool-looking way. And if it does, then you will probably find it here, on Art of the Menu.

Our goal is to showcase great menus from around the world. They can be old, they can be new. They surely have to be great. In each showcased menu the ideal structure to the post is to show one or more photos of the menu as it exists in real life along with “flat”, digital versions so that we can all take in the typography and layout details. But if we can’t find one or the other we will post at least one of the versions: photo or flat.

We welcome and encourage suggestions and submissions.

Comments are open on all posts so that you may review the menu or the restaurant, if you’ve been. And if all goes well, perhaps you might even find a new spot to eat next time you go out.

Bryony and Armin
UnderConsideration LLC


Art of the Menu, is a division of UnderConsideration, cataloguing the underrated creativity of menus from around the world.

Art of the Menu uses Typekit to render Proxima Nova by Mark Simonson and Adelle by Type Together.

Art of the Menu is run with Six Apart’s MovableType 6.1.1

Syndicate / RSS Feed

All comments, ideas and thoughts on Art of the Menu are property of their authors; reproduction without the author’s or Art of the Menu’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Share this Page

Share to Facebook Share to Twitter Share to Google+ Share to Twitter

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.