Designed by yet|matilde s.n.c..
“Alla lettera” is an Italian double entendre. Literally translated, the phrase is an homage to typography and the shape or words, while it also means “to do things well, with quality and following tradition.” As the brand was realized for this pizzeria located in Piazza Bodoni, Turin, Italy, “O”s from different Bodoni families were used in the logo to connote the restaurant’s main product (pizza), the menu design was influenced by typography from daily newspapers, and the staff uniforms designs mimicked those worn by moveable type printers. The concept for alla lettera takes on both meanings and blends the dynamics shared by design and cooking to concoct the ideas behind their food and their brand.
Visit alla lettera.
Art of the Menu, is a division of UnderConsideration, cataloguing the underrated creativity of menus from around the world.
Art of the Menu uses Typekit to render Proxima Nova by Mark Simonson and Adelle by Type Together.
Art of the Menu is run with Six Apart’s MovableType 6.1.1
All comments, ideas and thoughts on Art of the Menu are property of their authors; reproduction without the author’s or Art of the Menu’s permission is strictly prohibited
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.