Designed by BoyBurnsBarn.
If the Transformers opened a ramen joint — and it wasn’t designed by Jerry Bruckheimer — this is what it would look like. Nexto gets its name from being “next to” its sister restaurant in an industrial building and it gets its robotic aesthetics from being housed in a corrugated metal shed. In a parking lot. The yellow paper is a fun surprise and a nice change of pace from the usual menus we see here while the monospace typography helps tie it together with the main font, Nihon, used throughout the identity. I welcome our ramen-bearing overlords with open arms!
Art of the Menu, is a division of UnderConsideration, cataloguing the underrated creativity of menus from around the world.
Art of the Menu uses Typekit to render Proxima Nova by Mark Simonson and Adelle by Type Together.
Art of the Menu is run with Six Apart’s MovableType 6.3.2
All comments, ideas and thoughts on Art of the Menu are property of their authors; reproduction without the author’s or Art of the Menu’s permission is strictly prohibited
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.