Designed by Mucca.
Fitting for a Lower East Side restaurant to be all grungy and scrawly and full of attitude, the menus at Schiller’s have their own proprietary, hand-drawn typeface to update the menus and keep them looking fresh and unique. One of the other highlights is the wine menu, which breaks down the options to “Cheap”, “Decent”, and “Good”.
Visit Schiller’s Liquor Bar.
I always loved this menu / identity system. Mucca kills it.
I can't tell you how much I love that "Liquor Bar" is patterned after Gotham, which itself was based on the kinds of indifferent letterforms you see on liquor store signs. Full circle!
Art of the Menu, is a division of UnderConsideration, cataloguing the underrated creativity of menus from around the world.
Art of the Menu uses Typekit to render Proxima Nova by Mark Simonson and Adelle by Type Together.
Art of the Menu is run with Six Apart’s MovableType 4.32-en
All comments, ideas and thoughts on Art of the Menu are property of their authors; reproduction without the author’s or Art of the Menu’s permission is strictly prohibited
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