Designed by Mucca Design.
Located at Congress Hall, a seaside resort in Cape May established in 1816, The Blue Pig Tavern menu exudes American Victoriana (an oxymoron perhaps, but I’m going with it). Mucca explains: “We began by adorning the menus with 19th-century typography and patterns taken from the resort’s 200-year-old china. For the logo, we commissioned a custom illustration in the style of period etchings. And because The Blue Pig is a family-friendly establishment, we gave its namesake pig a cordial, gentlemanly smile.” Needless to say, these menus are delectably detailed and all the compartmentalized items make an otherwise busy layout super easy to browse.
Unapologetic pitch: If you enjoy the stylings of Mucca Design, you can catch founder Matteo Bologna at our Brand New Conference in San Francisco on September 16.
Visit The Blue Pig Tavern.
Perhaps a little biased being lucky enough to have been acquainted with the owners of [specifically] Congress Hall, I'm gaga over this rendition. Not only have they honored the history of the hotel with this delicately detailed design, but they've created an approachable platform. Being an art director within the hospitality industry, I'm delighted to see not only the launch of this site, but also encouraged resort towns such as Cape May, NJ have forward-thinking, excellent taste. Bravo, Mucca Design!
brilliant design. still easy to read...excellent menu!
fab...beautifully done piece
Art of the Menu, is a division of UnderConsideration, cataloguing the underrated creativity of menus from around the world.
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