Elon Musk explains what the Tesla monogram is meant to represent. (Confirming this guy’s theory and debunking the one that it’s supposed to be a Tesla coil). Not confirmed: why it’s so butt-ugly. / Link
Chicago 2017
Pre-sale tickets are now available for the 2017 Brand New Conference in Chicago on September 14 – 15.
Europe 2018
Plans are in development for coming back to Europe in Spring of 2018 with the current top contender host city of Barcelona.
Atomike puts logos on products where they don’t belong. A few more at the link. / Link / Via
Adrian Shaughnessy on the history of Erik Spiekermann’s FF Meta, the house font of Herman Miller since 1999. / Link
As part of his “Reviews of books I’ll never read” series, Ben Terrett takes on Saul Bass: A Life in Film and Design: “He seems like a cool character too. I bet meetings with Saul Bass were cool.” / Link / Via