Opinions on corporate and brand identity work.

A division of UnderConsideration.








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Nice

Felt Goods

Felt Goods

An ode to bodegas and pretty much every consumer brand imaginable, Lucy Sparrow’s “8 ’Til Late” exhibit in New York’s The Standard hotel, stocked over 9,000 felt sculptures that sold out (priced between $25 and $75 a piece) in its 3-week run, having to close early because there was nothing left to display or buy. She sells some of the items online, if you are interested.

Link

Linked Jun. 23, 2017

Quirky

Branded Dishes and Drinks

Branded Dishes and Drinks

A look at the growing trend of restaurants and bars branding their dishes and drinks in order to get the that sweet, organic social media publicity.

Link

Linked Jun. 21, 2017

News

Great Kids Steal

Great Kids Steal

For some kind of sweatshirt available from Kids Supply — a clothing line by Kanye West and Kim Kardashian — they took the liberty of dropping in a logo that belongs to TriMet, the bus, light rail, and commuter rail service in the Portland, OR, region. It’s TriMet’s old logo but is still trademarked.

Link

Linked Jun. 20, 2017

Brand New Conference Updates

Upcoming BNCONFs

Chicago 2017
Pre-sale tickets are now available for the 2017 Brand New Conference in Chicago on September 14 – 15. / Register /

Barcelona 2018
Save the date: March 8 – 9, 2018 in Barcelona, Spain!

NASHVILLE (2016)

Videos of all the presentations of the 2016 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 17 as a set ($90). / Browse videos /


Spotted Around the web

New Logo for Wipro

New Logo for Wipro
 
Spotted Jun. 23, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

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