Opinions on corporate and brand identity work.

A division of UnderConsideration.








Linked MORE

Nice

Porsche of Thrones

The musical score almost ruins how epically the badges that go on each Porsche are made.

Link

Via

Linked Jun. 1, 2017

News

Iowa Wolves Logo

Iowa Wolves Logo

Previously known as the Iowa Energy, the Iowa Wolves, who are the NBA Development League affiliate of the Minnesota Timberwolves, introduced their new logo which is like a Sad Keanu version of the big league version.

Link

Linked May. 31, 2017

Sad

Trump’s Integritas

Trump's Integritas

For many years, as an emblem for their golf courses, the Trump Organization has been using a coat of arms that was originally granted by the English heraldic authority in 1939 to Joseph Edward Davies, husband of Marjorie Merriweather Post, who built the Mar-a-Lago resort. Ironically, but also obviously, the Latin word for “Integrity” was replaced with “Trump”. (Full article is at The New York Times so you may not have access if you are not a subscriber or have used up your ten free articles).

Link

Via

Linked May. 30, 2017

Brand New Conference Updates

Upcoming BNCONFs

Chicago 2017
Pre-sale tickets are now available for the 2017 Brand New Conference in Chicago on September 14 – 15. / Register /

Barcelona 2018
Save the date: March 8 – 9, 2018 in Barcelona, Spain!

NASHVILLE (2016)

Videos of all the presentations of the 2016 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 17 as a set ($90). / Browse videos /


Spotted Around the web

New Logo for Miracle Whip

New Logo for Miracle Whip
 
Spotted Jun. 1, 2017

New Logo for Glassdoor

New Logo for Glassdoor
 
Spotted May. 31, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Not all Gradients are Bad

Autodesk Folds

Autodesk Folds
 
Posted Mar. 25, 2013