
First produced for hockey players in 1999, Bionic is a line of specialty performance gloves for sports like golf, baseball, fitness (weightlifting), tennis, racquetball, equestrian events and others, as well as a very popular line of gardening gloves. The gloves are the invention of orthopedic hand surgeon James Kleinert for sports equipment manufacturing company Hillerich & Bradsby, which more famously produces the Louisville Slugger bats. In March, Bionic introduced a new logo designed by New York, NY-based CBX.
POSTED BY: Armin
CATEGORY: Consumer products
COMMENTS:
Speakers, details, registration, and more is all now live for the 2012 Brand New Conference. A few things: 1) Early-bird pricing will only be available for one month, ending on June 29, 2) this is a small-ish venue, just under 500, and it fills up fast; between speakers and sponsor-reserved tickets there is already 56 seats taken, and 3) you can read all about the crazy “Brand Debris Quilt” identity here. Hope to see many of you there.
POSTED BY: Armin
CATEGORY: Brand New Conference
COMMENTS:

Established in 1803, PZU is is one of the largest financial institutions in Poland and Eastern Europe, offering property and casualty insurance, life insurance, and open-end pension funds. It is also one of the most recognized brands in Poland, with more than 500 retail offices. Earlier this month, PZU introduced a new identity, designed by Warsaw-based PZL — although Whitecat Studios also has some work — and a new campaign with the tagline “We are changing for good” featuring a generously eyebrowed character by the name of Moloch, who represents all the old, negative stereotypes of the company.
POSTED BY: Armin
CATEGORY: Finance
COMMENTS:

Launched in 1954, Telemundo, a division of NBCUniversal, is a Spanish-language media company revolving around its television network that features “original productions, theatrical motion pictures, news, and sports events, reaching U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates.” At the upfronts this month, among announcements of more new original telenovelas than you can count unbuttoned men shirts, Telemundo introduced a new logo that will be implemented starting in Fall with the launch of the new TV season. No design credit given.
POSTED BY: Armin
CATEGORY: Entertainment
COMMENTS:

Once again, beer makes an appearance, accompanied by the logo for a tennis player and a serious NGO.
POSTED BY: Armin
CATEGORY: Friday Likes
COMMENTS:

As a refresher, from this January’s post on TV Land: “Launched in 1996 and originally part of a Nickelodeon programming block called Nick at Nite, TV Land is a cable television channel aimed (according to owner MTV Networks) at the 40- to 50-year-old with a blend of original programming, classic and contemporary television series acquisitions, and movies.” What has changed in the last five months since I last wrote about the on-air look of TV Land is the development of more original programming, bringing their total to five shows, and they also seem to be gunning for a slightly younger audience. Last week, TV Land introduced a new logo and on-air package designed by sixth-year collaborator Trollback + Company and new mnemonic and theme by CORD Worldwide.
POSTED BY: Armin
CATEGORY: Entertainment
COMMENTS:

Established in 1994 (originally as Internet Wire), Marketwire provides “global press release distribution, industry-leading social media monitoring and analytics, and a fully integrated marketing communications platform for content creation, optimization, distribution and measurement.” Many of the press releases we quote on Brand New come from Marketwire, as it serves more than 12,000 clients through 20 offices around the world. This week Marketwire introduced a new identity. No design credit given.
Update: Identity was done by Toronto, ON-based Compass360 in collaboration with the creative team at Marketwire.
POSTED BY: Armin
CATEGORY: Media
COMMENTS:

Established in 2007, NYSE Euronext is the holding company of some of the most important and influential securities exchanges in the world, including the doubly eponymous New York Stock Exchange (NYSE) and Euronext, trading equities, futures, options, fixed-income, and exchange-traded products. With 2,993 employees and 8,000 listed issues NYSE Euronext represents “one-third of the world’s equities trading and the most liquidity of any global exchange group.” Yesterday, NYSE Euronext introduced a new identity designed by Interbrand.
POSTED BY: Armin
CATEGORY: Finance
COMMENTS:

As the image above implies, we are actively looking for partners for three of the bigger projects this year at UnderConsideration: 1 & 2) An offset printer who would be interested in producing, in full or in part, either one or both of the FPO Awards and Brand New Awards books — 256 pages each approximately, 4/4. And 3) Companies with a product or service that would like to sponsor the 2012 Brand New Conference this September in New York — Presenting, Event, and After-Party sponsorships available starting at $3,000. Contact me to inquire about the perks, benefits, and other good things we offer in return for your support.
POSTED BY: Armin
CATEGORY: Announcement
COMMENTS:

As part of Telefonica — one of the world’s largest providers of broadband and telecommunications services, with main operations in Spain — Telefonica Digital is a global business division of its parent company with the mission to “seize the opportunities within the digital world and deliver new growth for Telefonica.” Last week Telefonica Digital introduced TU — Spanish for “You” — a ” new umbrella brand for its direct to consumer services” and has launched its first product, TU Me, a free global communications mobile app, that puts all calls, texts, shared photos, etc. into one simple timeline and as long as you are on Wi-Fi or using your data plan you can use it wherever you are. The naming, identity, and visual system for TU and TU Me have been developed by London-based SomeOne.
POSTED BY: Armin
CATEGORY: Telecom
COMMENTS: