Opinion BY Armin

Tomato with no Expiration Date

Established in 1892 when it first sold canned peaches, Del Monte is a brand of fruits, vegetables, and, most famously, tomato delivered in cans and jars while also offering broths, sauces and condiments, fruit cup snacks, and frozen treats. Del Monte is owned by Del Monte Foods and, according to their company fact sheet, their fruit and vegetable products own the number one market share position while their tomato and broth products own number two. This summer, Del Monte will begin rolling out new packaging and a revised logo, both designed by San Francisco, CA-based PhilippeBecker.

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Opinion BY Armin

Winter Olympics *

The XXIII Olympic Winter Games in 2018 will be hosted by Pyeongchang, South Korea after successfully winning the bid against Munich, Germany and Annecy, France and it will follow the 2014 Winter Games played in Sochi, Russia. In early May, the PyeongChang 2018 Organising Committee introduced the emblem for the Games, designed by Ha Jong-joo (no link available). All of the work is presented in a video included in this post (with some screen captures of the highlights for quick browsing) and a decent press release is available here.

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Opinion BY Armin

And Partners Make Seven

Established in 1968, Sterling Cooper & Partners (SC&P) is one of the leading advertising agencies in New York, NY and is the result of a merger between Sterling Cooper Draper Pryce (est. 1963) and previous competitor Cutler Gleason and Chaough. SC&P’s current list of clients includes Chevrolet, Mohawk Airlines, Manischevitz Wines, and Ocean Spray and Sunkist (which is a conflict of interests). When first merged, the agency attempted to adopt Sterling Cooper Draper Pryce Cutler Gleason and Chaough as a name and SCDPPCG as an acronym but soon after settled on the name Sterling Cooper & Partners honoring the original partners, Bertram Cooper and Roger Sterling Sr. (current Roger Sterling’s daddy), who had founded the Sterling Cooper Advertising Agency in 1923. Yesterday, the agency introduced its new logo through a press release issued for immediate release. No design credit was given.

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Opinion BY Armin

Mint-Flavored Maple Leaf

Established in 1908, the Royal Canadian Mint is the for-profit corporation responsible for the minting and distribution of Canada’s circulation and collector coins. At the beginning of June — with all of its press release attention going to a special collector coin designed by comedian Martin Short — it announced its new logo through a tweet. Design credit not given.

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Friday Likes BY Armin

Friday Likes 49

Today I am dedicating Friday Likes to a single project.

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Opinion BY Armin

The Beer Store Called and they are Running out of You

Established in 1927, the Beer Store is a chain of retail outlets in Ontario, Canada that sells over 350 different kinds of beers across more than 430 stores. This year, four of those locations are in a pilot program to test a new concept store that includes a revised logo, identity, and interior and exterior redesigns, that have all been designed by Toronto-based Jackman.

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Opinion BY Armin

The Emperor’s New Coating

Established in 1866 as Herberts, then purchased by DuPont in the 1990s when it was renamed as DuPont Performance Coatings, and most recently purchased by asset manager, The Carlyle Group, the newly renamed and more independent Axalta Coating Systems is a global provider of liquid and powder coatings to automotive, transportation, general industrial, and selected architectural and decorative customers. Axalta employs 12,000 people across 35 manufacturing plants and seven R&D centers around the world, it has over 1,800 patents held or pending, and revenues of more than $4 billion in 2012. The new name and identity, both realized by Futurebrand, were announced last week.

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Opinion BY Armin

Stanley Nails New Look

Established in 1857, Stanley is a well-known and popular product line of hand tools, power tools, and stuff-making accessories for consumer and industrial use. In 2010, Stanley and Black & Decker merged to form, well, Stanley Black & Decker and since then the Stanley brand has grown beyond tools into new industries like security, healthcare, infrastructure, and oilfield services. Looking to communicate the breadth of its offering and establish a unified brand, Stanley introduced last week a new logo and identity designed by Lippincott.

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Opinion BY Armin

Sticks and Stones and Spikes

Scheduled to open in 2014, The Battle of Bannockburn project is a partnership between the National Trust for Scotland (NTS) and Historic Scotland to create a new visitor centre and landscaping at the site of the original battle of 1314 that, as described by NTS, is “one of the defining moments in Scottish history, [where] King Robert the Bruce routed the English forces of King Edward II to win a much-longed-for freedom for the Scots.” The identity for the project was designed by The Beautiful Meme with consultation from Bruno Maag of Dalton Maag; the logo was first released in July of 2012 and it just caught a second wind after winning the Best Identity of the Year at the UK’s Design Week Awards.

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Friday Likes BY Armin

Friday Likes 48

Burgers that go boom, logos that turn corners, and hearts to melt your eyes are all part of this week’s Likes.

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