In October of last year Brink’s Home Security, the 26-year-old consumer and residential division from security and protection company Brink’s, was spun off as its own company and went public. As part of the agreement, Brink’s Home Security would have three years to drop “Brink’s” from its name. This week the company announced its name change to Broadview Security.
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For most identity designers, companies like LogoWorks, LogoBee or whatever other cute name they acquire, are not to be taken seriously and are only seen as damaging to the industry by lowering (rather ridiculously) prices and quality. For offset and other specialty quality printers, companies like Vistaprint hold a similar position: cheap, fast, mediocre quality. If you have ever printed anything with a quality printer and anything with Vistaprint you know the difference but, let’s face it, most civilians (non-designers) people don’t — which is worth more than $400 million in 2008 revenue for Vistaprint, according to their 10-k. And Graphic Arts Online, lists it as the 40th top printer in North America.
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With over 40 stations covering all of Mexico, a handful across north of the border in the U.S., and over a dozen south of the border in Guatemala, Honduras, Costa Rica, Panama and Ecuador, EXA FM is one of the largest radio networks in Latin America. This month EXA presented a new identity that takes advantage of its amazing short name — anything with an “x” in it is awesome — to create a simple and bold ambigram. The final execution is a little wonky, I think the shapes (particularly the counterspaces) could have been better resolved but the design concept is exa-llent. (Sorry, couldn’t resist).
Thanks to Ramon M. for the tip.
No matter where you are right now — specially on a Monday — the thought of being in a Caribbean island surely does not sound like the worst alternative to reading about logos on a blog. But if, like the rest of us, you are stuck in front of your monitor the least we can do is show you some design related to Caribbean islands. Earlier this year the Department of Tourism of the U.S. Virgin Islands launched a new identity, designed by J. Walter Thompson, with a Mocko Jumbie, a traditional stilt dancer, as its main icon.
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The background on this will be brief as I lack in German fluency. Namics is a web design and development, and information technology company based in Frankfurt, Germany and from what our generous tipster informs us it is one of the biggest in Europe. They recently launched a new identity, designed by Zurich based firm Heads, that replaces their ambiguous icon for an ever-changing wordmark.
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Thanks to Chad Kaufman for the tip.
Mozilla’s Firefox seems to hold a place dear in web designers’ and developers’ hearts as a bastion of open sourceness; to be honest, I’m not the most well versed in these matters so I don’t know if there are better open source browser options that have more street cred than Firefox — I’m sure there is some browser in beta called Cucumber (or whatever) that is more hardcore. But I digress. Point is that with Firefox there are no secrets, no here-is-the-latest-thing-and-you-will-like-it, it’s all about involving others. And their process to upgrade their huggable, foxy icon to coincide with the release of Firefox 3.5 was no different. Perhaps to an excruciating degree.
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Let’s boil this down to simple facts to get started. Victoria’s Secret = Sexy. Trajan = Not Sexy. I assume I do not need to delve into the sexyness of Victoria’s Secret and as far as Trajan’s lack of sexiness, well, it’s really not its fault but its overuse suffered throughout the years. The problem with using Trajan as the logo for Victoria’s Secret is that it is no different than, say, Will Smith’s I am Legend or a hundred other movie posters. Mucca Design has evolved the logo of Victoria’s Secret to something that’s more unique and well crafted, taking the basic letterforms of Trajan and finessing them ever so slightly. And amazing how looser tracking adds elegance to small caps.
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