Opinion BY Armin

Full-Court Press

Established in 1994 (originally as Internet Wire), Marketwire provides “global press release distribution, industry-leading social media monitoring and analytics, and a fully integrated marketing communications platform for content creation, optimization, distribution and measurement.” Many of the press releases we quote on Brand New come from Marketwire, as it serves more than 12,000 clients through 20 offices around the world. This week Marketwire introduced a new identity. No design credit given.

Update: Identity was done by Toronto, ON-based Compass360 in collaboration with the creative team at Marketwire.

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Opinion BY Armin

Raising the Bars

Established in 2007, NYSE Euronext is the holding company of some of the most important and influential securities exchanges in the world, including the doubly eponymous New York Stock Exchange (NYSE) and Euronext, trading equities, futures, options, fixed-income, and exchange-traded products. With 2,993 employees and 8,000 listed issues NYSE Euronext represents “one-third of the world’s equities trading and the most liquidity of any global exchange group.” Yesterday, NYSE Euronext introduced a new identity designed by Interbrand.

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Announcement BY Armin

Printers for Award Books & Sponsors for Conference

As the image above implies, we are actively looking for partners for three of the bigger projects this year at UnderConsideration: 1 & 2) An offset printer who would be interested in producing, in full or in part, either one or both of the FPO Awards and Brand New Awards books — 256 pages each approximately, 4/4. And 3) Companies with a product or service that would like to sponsor the 2012 Brand New Conference this September in New York — Presenting, Event, and After-Party sponsorships available starting at $3,000. Contact me to inquire about the perks, benefits, and other good things we offer in return for your support.

Opinion BY Armin

Tu, Me, and Everyone We Know

As part of Telefonica — one of the world’s largest providers of broadband and telecommunications services, with main operations in Spain — Telefonica Digital is a global business division of its parent company with the mission to “seize the opportunities within the digital world and deliver new growth for Telefonica.” Last week Telefonica Digital introduced TU — Spanish for “You” — a ” new umbrella brand for its direct to consumer services” and has launched its first product, TU Me, a free global communications mobile app, that puts all calls, texts, shared photos, etc. into one simple timeline and as long as you are on Wi-Fi or using your data plan you can use it wherever you are. The naming, identity, and visual system for TU and TU Me have been developed by London-based SomeOne.

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Friday Likes BY Armin

Friday Likes 02

A tasty edition that includes pretzels, beer (again), and lettering.

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Opinion BY Armin

The Czech Statistical Office’s Czarts a New Logo

Established in 1969 as a central body of the state administration of the Czech Republic, the Czech Statistical Office (CZSO) gathers, analyzes, and publishes data about the Czech Republic. More specifically, its mission is to “[yield] a reliable and consistent image about the state of the arts and development of the society according to developing needs of users of statistical service in conditions of changing environment.” CZSO achieves this by publishing documents, hosting conferences, and engaging the public and the media. At the end of last year, as the result of a contest, CZSO introduced a new identity that is now being rolled out in full, designed by Prague-based Toman Graphic Design.

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Announcement BY Armin

Brand New Awards, 2010 Inventory Clearance

To make room for the 2011 Brand New Awards books — NOT yet available — we are cutting prices in half for all versions: Book ($17.49) / PDF ($9.99) / iPad ($9.99). Get ‘em while they are cheap!

Opinion BY Armin

Stedelijk Museum Spells Out the Obvious

Established in 1895, the Stedelijk Museum Amsterdam (“Municipal Museum Amsterdam”) is a museum for classic modern art, contemporary art, and design in Amsterdam. Currently closed, until September of this year, for a major renovation and expansion by Mels Crouwel of Benthem Crouwel Architects that will adapt the 117-year-old building with a new structure, the Stedelijk will be able to showcase its permanent collection that includes works by Vincent van Gogh, Wassily Kandinsky, Marc Chagall, Henri Matisse, Piet Mondrian, and Jackson Pollock, among others. In late April the museum announced a new logo, designed by the website-less Mevis & Van Deursen, and was immediately met with discontent, gathering more than 300 comments in this Facebook post. Not much other information has been released.

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Opinion BY Armin

It’s Mama Logo Time

Launched in 1984, Lifetime Television is a channel generally devoted and targeted to women. Its most current positioning is being “committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families.” Long an outlet for bad, made for TV movies, Lifetime has gathered a little bit of steam in the last year or so with shows like Project Runway, Army Wives, and Jennifer Love Hewitt’s Cleavage The Client List, which have yielded actual viewership growth. Lifetime last redesigned their logo in 2008, covered here, which replaced a short-lived logo designed in 2006, so it’s evident that they haven’t landed in a place worth staying a long time for. Last week, Lifetime introduced a completely new look led by Tim Nolan, Senior Vice President of Marketing, Lifetime Networks in collaboration with New York, NY-based Leroy + Clarkson.

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Opinion BY Armin

Boca Goes Global

Established in 1905, Club Atlético Boca Juniors (Boca Juniors for short and Boca for even shorter) is one of the best soccer teams in the world and the history of the sport. Based in the La Boca neighborhood of Buenos Aires, Argentina, Boca has won 51 national and international titles, including the most recent championship title of Argentina’s premier league. Beyond soccer, Boca Juniors also manages teams in other sports like basketball and volleyball, runs 24 soccer schools around the world, and even has its own hotel, Hotel Boca. At the end of April, Boca Juniors introduced a new global identity for all of its different properties, designed by Buenos Aires-based BridgerConway. From what I understand, this new logo does not replace the team’s shield but rather acts as a complement and endorser.

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