Announcement BY Armin

Job-Free RSS Feed

I don’t know what other blog proprietor listens to its readers more than I do. Let the record show that I care! If job postings on your RSS Feed are an affront to your online reading habits please subscribe to the Brand New Job-Free RSS Feed.

If we start receiving an inundating amount of job postings I will be happy to reconsider the individual postings on the home page; it might become an end-of-week post with all of them together. Let’s give it some time.

DATE: Feb.09.2010CATEGORY: Announcement 13 COMMENTS

Job Opening in New Bedford, Massachusetts BY The Job Board

Full Time Senior Graphic Designer / Ahead, Inc

Ahead, Inc. is actively looking for experienced candidates to help in the design of graphics for golf headwear and apparel, as well as potentially doing artwork for labels, hangtags, and design for advertising/marketing materials. Ahead primarily works in embroidered graphics on our caps/garments, but do also work with applique, woven labels, screen print, and several other design techniques.

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[Ed.’s Note: Thanks to Ahead, Inc. for being the first to post through Brand New. To our readers: this is how you can expect the Brand New-specific jobs to show up; comments will always be closed. If you have a cushy job, simply ignore these. Lucky you.]

DATE: Feb.08.2010CATEGORY: Job Board

Announcement BY Armin

Introducing the Brand New Job Board

It is our great pleasure to announce that Brand New has joined Coroflot, the most dynamic, relevant and effective job board available for designers today. If you know exactly what this means and need no further introduction, make yourself at home and go browse or post a job at the Brand New Job Board — a handy button has been added to the right of the logo. If you would like to learn a little more, keep on reading.

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DATE: Feb.08.2010CATEGORY: Announcement 17 COMMENTS

Opinion BY Armin

Comcast! You’ve got some Xplainin’ to do!

Based in Philadelphia, with approximately 100,000 employees worldwide, Comcast is the largest provider of cable, internet and digital phone in the United States with 23.6 million, 15.9 million, and 7.6 million customers respectively. To add to its media influence, this past December, Comcast became the majority owner of NBC Universal with a 51% stake in the company in partnership with GE, who owns the other 49%. Comcast also owns television networks like E! Entertainment, the Golf Channel and Sprouts. With a diversifying range of businesses, the parent company, Comcast Corporation announced last week that it would rebrand its consumer services — cable, internet, and digital phone — to XFINITY. All caps. The three services will now be called XFINITY TV, XFINITY Voice and XFINITY Internet, and will begin to be rolled out this week in eleven markets, with the name and identity appearing in advertising, uniforms, trucks and on the cable user interface.

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DATE: Feb.08.2010CATEGORY: Telecom 70 COMMENTS

INTL. REVIEW BY John Ryan POSTED BY Brand New

Molson Canadian, Now More Canadian

First brewed in 1959 Molson Canadian has never shied away from wearing its Canadian-ness on its sleeve. Whether it be the pseudo rabble-rousing “I am Canadian” ads of the late 1990s, the Molson Mega Keg (an overt play on Canada’s love of oversized monuments along the Trans-Canada Highway), or even the brand name itself. However Canadians have always had a bit of a love hate relationship with brands that speak so directly to the notion of being Canadian. So it’s no surprise that recent examples of Molson Canadian’s overt Canadiana often walk the line between patriotic and palatable by presenting Canadian symbols such as the maple leaf in its logo in a rather caricaturish manner; It’s as if the hyper exaggerated water-and-ice-drenched maple leaf and faux italic typography of Molson Canadian’s previous identity are quite tenuously saying “We’re absolutely, completely, and utterly Canadian (whatever that might mean).”

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DATE: Feb.05.2010CATEGORY: Consumer products 54 COMMENTS

Opinion BY Armin

Super Bowl XLIV, Extra Bold

There is no Sunday like Super Bowl Sunday: The friends, the beer, the chips, the bets, the ads… and, oh yeah, the game. And just in case you were confused by this year’s Pro Bowl being played before the Super Bowl, heed the news, the Super Bowl is this Sunday in Miami, Florida with the New Orleans Saints playing the Indianapolis Colts. But aside from mentioning the obvious, let us turn our attention to the Super Logo, designed this season by Attik.

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DATE: Feb.04.2010CATEGORY: Sports 89 COMMENTS

Opinion BY Armin

Crystal Light, Thinner and Lighter

Crystal Light is a sugar-free soluble powder manufactured by Kraft Foods since 1982. Originally offered in only five flavors, the line-up now includes twenty-eight. And as non diet sodas become more and more the face of fattening evil, flavored waters and juices have risen in popularity in the last few years. While I prefer my water on tap without any kind of powder, Kraft Food bets upwards of $40 million in advertising in the last couple of years and more this year, that other people do. And while Crystal Light is clearly targeted towards women, Kraft Foods estimates that 40% of consumers are men, yet at point of purchase, women are the overwhelming majority. This past November, Kraft Foods introduced a new look for Crystal Light with an environmental-friendly range of packaging.

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DATE: Feb.03.2010CATEGORY: Consumer products 68 COMMENTS

InTL. REVIEW BY Deza Nguembock POSTED BY Brand New

With Copyright Protectors Like These, who Needs Enemies?

Haute Autorité pour la Diffusion des Œuvres et la Protection sur Internet (HADOPI) — more or less, High Authority Promoting the Distribution and Protection of Creative Works on the Internet — is a law project that aims to stop illegal downloading of copyright protected work; warning twice those who illegally download copyright protected work, before shutting off their internet connection for an indefinite period of time on the third infraction. While the Hadopi law won’t enter into effect until the spring of 2010, the agency of the same name has already been established and operating since early January. But the bigger story surrounding the law is Hadopi’s new identity, designed by Plan Créatif on behalf of the French Ministry of Culture and Communication: The identity included two pirated typefaces when it was officially unveiled to the public on January 8.

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DATE: Feb.02.2010CATEGORY: Government 32 COMMENTS

Guest Opinion from Chris Weiss posted BY Brand New

Better Bread. Better Subs. Better Logo?

Milwaukee-based Cousins Subs was established in 1972 when two cousins, originally from Atlantic City, introduced the Midwest to the Eastern-style subs they had enjoyed back home. From the beginning, the pair were committed to delivering quality sandwiches made with the best ingredients available. Of the company’s 150 locations, 128 of them are located in the state of Wisconsin. Having grown up in Milwaukee, it has always been one of my favorite sub shops. In my opinion, the ingredients and the bread really are better than the competition’s — the logo is another story.

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DATE: Feb.01.2010CATEGORY: Food 67 COMMENTS

Guest Opinion by Kosal Sen posted BY Brand New

The Hue Center

Based in Philadelphia, the Pew Center for Arts & Heritage is a collective of seven grant-making initiatives dedicated to supporting local artists and heritage organizations. Originally, each initiative had its own logo, lacking any consistency with the others. Because of that, there was no indication that it was part of a greater entity. Another problem was the absence of an umbrella logo for the Pew Center. The challenge for London-based johnson banks was to solve a rather specific client brief.

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DATE: Jan.29.2010CATEGORY: Culture 58 COMMENTS