The deadline for the 2012 Brand New Awards has been extended to March 15, 2013. No more extensions will be given after that.

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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.



Online

• FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
• Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
• Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
• Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
• Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
• Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.

Publishing

• The 2010 Brand New Awards / 2011, self-published.
• Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

• Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
• Brand New Awards / Celebrating the best identity work produced around the world.
• FPO Awards / Celebrating the best print work from around the world.

Writing

• Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
• Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
• The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

Graphic Design

• Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

• In Brief: May Miscellany

• W FTW (for the Whitney)

• Voting Polls on the B-Side

• P&G is Over the Moon

• Minsk Gets in Line

• Friday Likes 45

• Mall of America Gets Wrapped Up

• Destination: Corner of Stuff and Stuff

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• Sam Becker
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• Christian Palino

• Interactive Designer @ Tolleson in San Francisco, CA
• Freelance branding / logo designer @ ESI Design in New York, NY
• Digital Design Director @ Sullivan in New York, NY
• Relationship Manager @ Matchstic in Atlanta, GA
• Senior Staff @ Red Peak in New York, NY

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Books about logo design, the designers that create them and the meaning of branding.

• Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work.
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• All comments, ideas and thoughts on Brand New are property of their authors; reproduction without the author’s or Brand New’s permission is strictly prohibited
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