2016 Brand Nieuwe Conference: Name Change


Announced January 13, 201601.13.16 by Armin

filed under Announcement and tagged with

The thing that has gotten the most attention about the announcement that BNConf is coming to Amsterdam is the “Neue” name that has people scratching their heads about why it’s in German. Our initial plan was to have the conference in Berlin (but we would have been competing too much with Typo Berlin) and that’s when the original idea for Neue came in as well as a play on Helvetica Neue and how many designers call it, mistakenly, Helvetica New. That initial idea stuck and we never thought of revising it once we settled on Amsterdam. So, you questioned and we listened. Brand Neue Conference is now Brand Nieuwe Conference and has moved to the appropriate directory at That is all.


Upcoming BNConfs

Chicago 2017
Pre-sale tickets are now available for the 2017 Brand New Conference in Chicago on September 14 – 15.

Europe 2018
Plans are in development for coming back to Europe in Spring of 2018 with the current top contender host city of Barcelona.