Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

2016 Brand Nieuwe Conference: Name Change

Announced Jan. 13, 2016 by Armin

Tags /

The thing that has gotten the most attention about the announcement that BNConf is coming to Amsterdam is the “Neue” name that has people scratching their heads about why it’s in German. Our initial plan was to have the conference in Berlin (but we would have been competing too much with Typo Berlin) and that’s when the original idea for Neue came in as well as a play on Helvetica Neue and how many designers call it, mistakenly, Helvetica New. That initial idea stuck and we never thought of revising it once we settled on Amsterdam. So, you questioned and we listened. Brand Neue Conference is now Brand Nieuwe Conference and has moved to the appropriate directory at underconsideration.com/brandnieuweconference/. That is all.


Share ›

Spotted Around the web

New Logo for Qualys

New Logo for Qualys
Spotted Jul. 27, 2017

New Logo for Saga Holidays

New Logo for Saga Holidays
Spotted Jul. 26, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
Posted Jan. 4, 2017

Curated Good-looking Summer Destinations

Peru’s New Brand

Peru's New Brand
Posted Mar. 15, 2011

Where the Cold Wind Blows

Where the Cold Wind Blows
Posted Sep. 29, 2010


Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.


Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List