The thing that has gotten the most attention about the announcement that BNConf is coming to Amsterdam is the “Neue” name that has people scratching their heads about why it’s in German. Our initial plan was to have the conference in Berlin (but we would have been competing too much with Typo Berlin) and that’s when the original idea for Neue came in as well as a play on Helvetica Neue and how many designers call it, mistakenly, Helvetica New. That initial idea stuck and we never thought of revising it once we settled on Amsterdam. So, you questioned and we listened. Brand Neue Conference is now Brand Nieuwe Conference and has moved to the appropriate directory at underconsideration.com/brandnieuweconference/. That is all.