Opinion BY Armin

A Burst of Charity

Launched in 1999, JustGiving is a London-based for-profit orgnization that enables charities and individuals to help raise money in an unparalleled way by making the process easy and transparent for the givers and the givees. According to its About page, JustGiving has helped raise more than £450 million (US$735 million) for over 8,000 member charities. As a for-profit organization, JustGiving charges a 5% fee of every donation, which has caused some criticism, but JustGiving’s explanation, from what I understand (or not) from their fee structure, seems fair. This past June, JustGiving introduced a revamped web site and a new logo.

There isn’t much information about the logo or what it means but, there is definitely a hint of hope of a sun rising in the horizon. I think. And upside down it’s a smile. The starburst is a nice device that makes the icon a very versatile visual as can be seen in the photo below. I can’t quite put my finger on it, but there is something very contemporary about the icon even if it’s not necessarily full of meaning nor representaing anything specific. The typography is playful and, just the way I like my type, plump and chunky. The combination of both elements make this logo quite unique and memorable. JustGiving’s American counterpart, FirstGiving, is still awaiting its update.

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Launched in 1999, JustGiving is a London-based for-profit orgnization that enables charities and individuals to help raise money in an unparalleled way by making the process easy and transparent for the givers and the givees. According to its About page, JustGiving has helped raise more than £450 million (US\$735 million) for over 8,000 member charities. As a for-profit organization, JustGiving charges a 5% fee of every donation, which has caused some criticism, but JustGiving's explanation, from what I understand (or not) from their fee structure, seems fair. This past June, JustGiving introduced a revamped web site and a new logo.

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