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BY Armin
A Nod to Steaks from Omaha
I must adamantly disclaim that I realize there is nothing particularly impressive, groundbreaking or interesting about this redesign. It is mostly, if not purely, a nostalgic nod. Back in the 1990s, when I was living in Mexico City, we had one of the first DirecTV dishes and since I have always had an insatiable TV appetite this was simply awesome. Like many people I religiously watched Friends — sure, laugh away, you probably did too — as part of the extinct species known as Must See TV, the primetime sitcom block of Thursdays that has yet to be repeated. So, to get to the point, at 7:59 pm, right before said primetime feast, the NBC channel that we received invariably had a 1-minute spot for Omaha Steaks, with a very jolly white fellow in a suit selling steaks. I was always surprised that such an offering (steaks by mail) could yield enough money to warrant such a prominent advertising slot. Yesterday, Omaha Steaks, a fifth-generation, family-owned business, announced its change of logo. It may not be a primetime redesign, but it’s a solid improvement.
Thanks to Tony Hall for the tip.
DATE: Mar.03.2009
POSTED BY: ArminCATEGORY: Food COMMENTS:
TAGS:
![\"Omaha](\"http://www.underconsideration.com/brandnew/archives/omaha_steaks.gif\")
\n\nI must adamantly disclaim that I realize there is nothing particularly impressive, groundbreaking or interesting about this redesign. It is mostly, if not purely, a nostalgic nod. Back in the 1990s, when I was living in Mexico City, we had one of the first DirecTV dishes and since I have always had an insatiable TV appetite this was simply awesome. Like many people I religiously watched Friends — sure, laugh away, you probably did too — as part of the extinct species known as 
Books about logo design, the designers that create them and the meaning of branding.
