Opinions on corporate and brand identity work.

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A Polar Approach

A Polar Approach

Linked Dec. 13, 2016 by Armin

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Grey London politely suggests to WWF that it could change its logo from a panda to a polar bear, a species currently facing more dire extinction due to climate change and human activity. They’ve even offered the logo at no cost and additional pro-bono work so that the organization can use their money for their cause. Visit link

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