Reviewed

The Halcyon Logo, New

Located in London’s Islington neighborhood and housed in an 18,000-square-foot Victorian property that was, in 1855, a post office and, later in 1911, a cinema, The Halcyon is a new retail development that will be “highlighting the best of British retail, creativity and artisan dining,” and will include a restaurant (The Thunderbolt), bar (The Sundower), artisan food hall, gallery, and a coffee house. The Halcyon’s identity has been designed by London-based SomeOne.

The Halcyon Logo and Identity

Main logo, first row. Restaurant and bar logos, respectively, second row.

The Halcyon Logo and Identity

The Halcyon Logo and Identity

Chiseled version of Gill Sans.

The Halcyon Logo and Identity

Pattern.

This whole project is super British-infused but you would almost never know it as there are no roundels or white-blue-and-red color combos and no Gill Sans. Well, there is Gill Sans, but it’s been used to draw a chiseled version that is then colored in what SomeOne calls a “subtle nod towards the diverse colour palette used during Britain’s great creative periods of the past — our Halcyon days, mixed with those we see around us today.” The pattern used throughout is inspired by the work of the British artists known as the Vorticists — Google-image-search them crazies — a rarely used source of visual cues. Together, these two elements form a captivating and energetic identity that also has a very classical aesthetic to it that marries well the contemporary intentions of the development with its nineteenth-century building. We’ve seen multi-faceted logos and crazy patterned identities like the ones shown here but it’s the combination of these two trends/styles that makes it work so well.

The Halcyon Logo and Identity

Brochure.

The Halcyon Logo and Identity

The Halcyon Logo and Identity

Thunderbolt and Sundower menus.

The Halcyon Logo and Identity

Price tag.

The Halcyon Logo and Identity

The Halcyon Logo and Identity

filed under Development and tagged with , , , ,

Reviewed October 16, 201210.16.12 by Armin


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