Entries for the 2012 Brand New Awards are now being accepted. Early-bird fees end February 1, 2013. Deadline: March 1, 2013.
Online
- FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
- Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
- Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
- Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
- Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
- Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.
Publishing
- The 2010 Brand New Awards / 2011, self-published.
- Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
- Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
- Brand New Awards / Celebrating the best identity work produced around the world.
- FPO Awards / Celebrating the best print work from around the world.
Writing
- Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
- Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
- The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Graphic Design
- Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
A B-Side BY Armin
Actavis
About: (Est. 1956) “Actavis [combination of Watson Pharmaceuticals, Inc. and the Actavis Group] is a global, integrated specialty pharmaceutical company focused on developing, manufacturing and distributing generic, brand and biosimilar products. The Company has global and U.S. headquarters in Parsippany, New Jersey, USA, and international headquarters in Zug, Switzerland. Actavis is the world’s third-largest generics prescription drug manufacturer.”
Design by: Lippincott.
Ed.’s Notes: Bigger view of the logo below (or after the jump).
Relevant links: Actavis CEO message. Lippincott press release.
Select quote: “Our new icon speaks to our Company’s fast-evolving business, as well as its dynamic culture. A close look reveals a “W” shape emerging from a shaded “A”, a subtle historical reference to the Watson heritage and acquisition of Actavis.
Our new color stands out in the universe of pharmaceutical industry competitors and reflects growth — a fundamental foundation for our Company and its future. The result is a new, powerful and accessible visualization that celebrates our Company’s emergence as a global pharmaceutical leader, and visually defines our focus on growth and success in the future.”
DATE: Jan.28.2013
POSTED BY: ArminCATEGORY: Corporate The B-Side COMMENTS:
TAGS: lippincott, monogram, pharma, Sans Serif,
![\"Actavis](\"http://www.underconsideration.com/brandnew/archives/actavis_logo.png\"){kind=logo}
Books about logo design, the designers that create them and the meaning of branding.
