Opinions on corporate and brand identity work.

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Noted Dec. 9, 2011 by Armin

Industry / Corporate Tags /

Aimia Logo, Before and After

Established in 1984, Aimia (formerly Groupe Aeroplan) is a global loyalty management company, providing rewards programs across various industries, originally well known for its Air Canada frequent flyer program. The new name and logo were created by Interbrand. Press release here. Name and logo rationalization here [PDF]. Brand launch video below (or after the jump).

Thanks to Wade Penner for the tip.



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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