Established in 1984, Aimia (formerly Groupe Aeroplan) is a global loyalty management company, providing rewards programs across various industries, originally well known for its Air Canada frequent flyer program. The new name and logo were created by Interbrand. Press release here. Name and logo rationalization here [PDF]. Brand launch video below (or after the jump).
Plans are in development for coming back to Europe in Spring of 2018 with the current top contender host city of Barcelona.