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This is a very old entry — images are small, formatting is off.

 

Air New Zealand

Noted Aug. 2, 2012 by Armin

Industry / Transportation Tags /

Air New Zealand Logo, Before and After

Established in 1940, Air New Zealand is one of the largest domestic and international passenger transport and cargo airlines in New Zealand, with over 100 airplanes in its fleet. In July, Air New Zealand announced a revised logo and a new, all-black livery designed by local firm Designworks in collaboration with type designer Kris Sowersby — who has chronicled his process on this project here. Press release quote and livery images below (or after the jump).

“Our iconic symbol, the Koru, will remain but it will be set within our national colour rather than the blue and green tones on our tails today. Alongside this change we are introducing a new lettering style for the Air New Zealand name, which will adorn all our new aircraft. This will also be rolled out across all our signage and communications channels by the end of the year,” Mr Fyfe says.

Air New Zealand

Old, above, and new, below, livery.

Air New Zealand

Thanks to Marc Nijborg for the tip.

 

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

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