Opinions on corporate and brand identity work.

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Alaska Airlines, Pwned

Alaska Airlines, Pwned

Linked Jan. 29, 2016 by Armin

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As part of its new identity reveal, Alaska Airlines had a “Meet our Eskimo” page on its website and made a big deal of introducing their Eskimo. Well, no Eskimo wants to be owned by Alaska Airlines and many Alaska natives took to social media to complain. Alaska Airlines changed their wording to “Meet the Eskimo” but the damage has been done. Visit link

Thanks to Josh Hemsath for the tip.

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