American Society of Furniture Designers Logo, Before and After

About: (Est. 1981) The American Society of Furniture Designers (ASFD) is “the only international non-profit professional organization dedicated to advancing, improving and supporting the profession of furniture design and its positive impact in the marketplace. Professional Members specialize in the design of both residential and contract furnishings and accessories. Membership includes both American and International professional designers, industry affiliates and associates, design schoolteachers and students. Corporate Members include suppliers of products and services to the industry and furniture manufacturing companies who wish to support the goals and objectives of the Society.”

Design by: The Daly Group.

Ed.’s Notes: Oh, dear god, why?

Relevant links: Furniture Today article.

Select quote: “We are very excited about the image the Daly Group has created with this new logo,” said John Conrad, ASFD president-elect. “The new positioning statement - touching lives by design - is perfectly in sync with our profession. The ASFD board believes that the young designers coming into our industry will easily relate and embrace the renewed ASFD.”

Thanks to Moises Kirsch for the tip.

filed under Non-Profit and tagged with

Noted February 19, 201302.19.13 by Armin

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