Videos of the 2012 Brand New Conference are now available for purchase — ditto the program and poster.
Rockmelt
Dallas
The Rockettes
WDC, Whale and Dolphin Conservation
Deluxe
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Dallas
The Rockettes
WDC, Whale and Dolphin Conservation
Deluxe
All B-Side Archives
Subscribe to B-Side RSS
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
Online
Publishing
Events & Judged Competitions
Writing
Graphic Design
Online
- FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
- Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
- Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
- Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
- Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
- Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.
Publishing
- The 2010 Brand New Awards / 2011, self-published.
- Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
- Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
- Brand New Awards / Celebrating the best identity work produced around the world.
- FPO Awards / Celebrating the best print work from around the world.
Writing
- Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
- Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
- The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Graphic Design
- Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
A B-Side BY Armin
AUL Corp.
Established in 1990, AUL Corp. (Associates Underwriting Limited) reportedly “founded the national used car service contract industry” and “is the only provider of its type authorized to conduct business in all 50 states.” The new logo was introduced earlier this month, designed by Berkeley, CA-based Project6. Press release includes gems like “The attributes of this new brand include friendliness, approachability, protection, and meaningful relationships. The new AUL logo has a more approachable font, along with a new mark that includes three new colors that represent transparency and protection, important aspects of AUL.”
Thanks to Roy Levitt for the tip.
DATE: Jun.12.2012
POSTED BY: ArminCATEGORY: Corporate The B-Side COMMENTS:
TAGS: icon, lowercase, overlay, Sans Serif,
![\"AUL](\"http://www.underconsideration.com/brandnew/archives/aul_corp_logo.png\"){kind=logo}
Books about logo design, the designers that create them and the meaning of branding.
