A B-Side BY Armin

Scoot

Announced earlier this year and set to launch service in 2012, Scoot is a low-cost carrier from parent company Singapore Airlines. Bigger logo (if you dare see it bigger) and press conference launch video below (or after the jump).

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A B-Side BY Armin

Air Seychelles

Established in 1977, Air Seychelles is the official airline of the Republic of Seychelles, an island country off the coast of Africa. Their fleet is 9 airplanes. Cute. New livery below (or after the jump).

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Opinion BY Armin

Swiss Air Lines, Literally

Established in 2002, Swiss International Air Lines (or just SWISS for short) is the main carrier in and out of Switzerland serving 72 destinations in 39 countries with a small fleet of 89 aircrafts — compared to, say, the 200-plus destinations and 700-plus aircrafts of Delta. Last week, SWISS announced a new identity design, and ad campaign, to be rolled out in October that will take over the identity created by Winkreative, dubbed the “cube”. Reportedly, the new work has been done by Publicis and Nose. A comprehensive press kit is available here.

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Opinion BY Armin

International Stick Figure

Originally opened in 1939 as Malton Airport, Toronto Pearson International Airport is one of the largest airports in North America handling almost 32 million passengers and 418,292 “aircraft movements” in 2010. Last time I was in Toronto I walked for a good 15 minutes to get to some distant terminal — that thing is huge. It’s not often that we cover airport identity here on Brand New, we’ve done three in the last five years, and that’s because it’s not a typically exciting niche in identity design but Pearson is certainly making a big deal of it. And I’m not saying that in a mocking way, it’s just interesting that they are very consciously branding their airport and trying to do so in a consumer-friendly way. Yesterday, as many of our Canadian readers alerted me, Toronto Pearson International Airport introduced a new identity.

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Opinion BY Clinton Duncan

Like a Virgin

Virgin Blue is (was) an Australian budget airline and yet another in the huge range of Virgin businesses around the world. Following the appointment of John Borghetti as Virgin Blue’s new CEO, Hans Hulsbosch, of the eponymous Hulsbosch Design, was named Creative Director for the airline. Thus began a 12-month transformation process away from budget and towards a “full-service” airline, culminating in new branding and the rename to Virgin Australia.

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Opinion BY Armin

Finnair, now with more Fin

Established in 1923, Finnair is the leading carrier in Finland, transporting over 7 million passengers in 2009 to domestic and international destinations. At the end of last year, Finnair introduced a new logo and livery, designed by Helsinki-based SEK & Grey.

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Opinion BY Clinton Duncan

Smile, you are on Candid Airport

Gatwick Airport, formerly London Gatwick airport, is the world’s 28th busiest airport, and until 2009, was owned by BAA, or British Airports Authority, just one amongst the many it owned in the south-east of England. Forced to sell after a government review came to the conclusion that one operator owning every airport in town was uncompetitive, the new owners turned to the experienced hands of branding consultancy Lewis Moberly.

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Opinion BY Armin

Follow-up: United Airlines

Allow to me quote myself from something I said a little over three months ago: “In all likelihood we will see a new logo in the next year or two.” Boy was I wrong as a drunk at the race track. It wasn’t two years. Or a year. Barely a financial quarter has passed before United Airlines — the resulting moniker of the merger between it and Continental — changed its logo. And if you thought it couldn’t get worse, bet again.

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Opinion BY Christian Palino

The Virgin’s New Clothes

Virgin Atlantic have spent the last year and a half working with London’s Circus and johnson banks to reposition and rebrand Richard Branson’s “high quality, value for money” airline. The airline, born in 1984 under Branson’s ever-growing Virgin empire, quickly became profitable (selling a 49% stake to Singapore Airlines in 1999) and has pioneered offerings from new service experiences like flat beds to biofuel usage.

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Opinion BY Armin

Flight of the Condor

As the largest domestic and international carrier in Argentina, Aerolíneas Argentinas has been transporting passengers to, from and within this beautiful land since the early 1950s. With a new mission “To connect Argentineans and contribute towards the integration and economic and social development of our country, promoting the national territory as a tourist, cultural and business destination,” Aerolíneas Argentinas is introducing a new identity designed by Futurebrand.

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