Reviewed

Cerveza Indio Logo, Before and After

First brewed in 1893 and originally named Cerveza Cuauhtémoc after the sixteenth-century Mexican emperor, Indio, as it quickly became called by consumers and renamed as such in 1905, is a dark (and super tasty) beer produced by Cervecería Cuauhtémoc Moctezuma, part of global brewery Heineken. This week Indio introduced a new logo and packaging designed by Mexico City-based Olabuenaga Chemistri London-based Bulletproof.

Finally, Ricardo Duran, CM Brand Manager, explained the changes and said that inspired by the traditional Aztec calendar, “create a new element that allows us to complement the iconic image of the emperor Cuauhtemoc. This innovative design gives Indio a much stronger, commanding presence and a warrior attitude worthy of our beer.” We are convinced that this is a very positive change and provides significant benefits to the mark, since it offers robust tools to continue building the Indio leadership position deserves, he said.
Press Release (Google translated)

Cerveza Indio

Cerveza Indio

A closer look at the old label. Photo by Flickr user rsinghabout

Cerveza Indio

As a counterpoint to this week’s Miller64, Indio has plenty of street cred and oomph. Its old look wasn’t anything particularly good or even different from other lower-priced Mexican beers with a basic logo and realistic illustration. The new packaging shows Mr. Cuauhtémoc on steroids, ready to kick ass and then down a “cahuama” (a “Forty” if you will). Kidding aside, the gold and dark green palette looks stunning on this beer, even if it’s a common combination — most notably used by another Mexican beer, Dos Equis. The touch of red on the emperor’s headpiece is a nice flair. The packaging starts to lose some of its power in the 6- and 12-packs where it looks more commercial and like American beer packaging. No offense. All in all, a vast improvement where visuals match content.

Cerveza Indio

Cerveza Indio

Cerveza Indio

Cerveza Indio

Cerveza Indio

Cerveza Indio

Update found via Nice Fucking Graphics.

filed under Consumer products and tagged with , ,

Reviewed March 30, 201203.30.12 by Armin


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