Noted

Biedronka, Before and After

Biedronka, Polish for ladybug, is “the largest retail network in Poland with more than 1,800 stores in over 750 locations.” The company unveiled their recent metamorphosis on January 16, 2012. As the press release indicates, beyond a refreshed aesthetic, the new identity represents permanent inscription of the slogan, “Everyday low prices,” into the company’s business model and a focus on the slogan as a more integral part of the Biedronka brand.

Thanks to Jakub Świadek for the tip.

filed under Retailers and tagged with , , ,

Noted January 25, 201201.25.12 by Armin


↓ Poll

Voting Begins
Voting Ends

Note!

This entry was generated in the previous layout of the site. Images and styling will be slightly off.

Poll and results are shown at the end of the post in the main content area.

 

↓Comments

Upcoming BNConfs

Chicago 2017
Pre-sale tickets are now available for the 2017 Brand New Conference in Chicago on September 14 – 15.

Europe 2018
Plans are in development for coming back to Europe in Spring of 2018 with the current top contender host city of Barcelona.

---