Opinions on corporate and brand identity work.

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Noted Jan. 25, 2012 by Armin

Industry / Retailers Tags /

Biedronka, Before and After

Biedronka, Polish for ladybug, is “the largest retail network in Poland with more than 1,800 stores in over 750 locations.” The company unveiled their recent metamorphosis on January 16, 2012. As the press release indicates, beyond a refreshed aesthetic, the new identity represents permanent inscription of the slogan, “Everyday low prices,” into the company’s business model and a focus on the slogan as a more integral part of the Biedronka brand.

Thanks to Jakub Świadek for the tip.



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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