Google Favicon, Before and After

Not even a mysterious J.J. Abrams movie trailer can create this much speculation and bemusement. Last week, for no apparent reason whatsoever, Google changed its favicon from the uppercase “G” of its logo to its lowercase “g”. And the blogs have gone crazy. Which is probably the whole point of the change: Demonstrating how a minute change for the most ubiquitous web site can have enormous ripples. It’s like the ultimate chest thumping. They didn’t change the logo, they didn’t change the home page, they didn’t change the results page, they didn’t change the ooooooo’s. They just changed a sixteen-pixel square and created a stir. Now that’s branding.

filed under Technology and tagged with

Reviewed June 2, 200806.02.08 by Armin

↓ Poll

Excerpt Empty


This entry was generated in the previous layout of the site. Images and styling will be slightly off.

Poll and results are shown at the end of the post in the main content area.



Upcoming BNConfs

Chicago 2017
Pre-sale tickets are now available for the 2017 Brand New Conference in Chicago on September 14 – 15.

Europe 2018
Plans are in development for coming back to Europe in Spring of 2018 with the current top contender host city of Barcelona.