Established in 2010 in Sydney, Boom — originally Vid-id until late 2012 — is a social video advertising company that helps brands position and promote video campaigns so that they reach the most amount of targeted viewers for the longest period of time. With the name change came a new identity by Sydney-based Blow.
Before we get deeper into this, an explanation: This is not typically the kind of either company — smaller and unknown-er — or identity — quirkier and less finessed — we would do a full review of but, for whatever reason, this morning I woke up and wanted to post something entirely different, especially to get a break from sports redesigns. Luckily this was in my inbox, since Australians work (and promote), while I sleep, and it just made me smile.
As I mentioned above, this identity doesn’t have the most finesse, and by that I mean the supporting typography is borderline annoying and almost detrimental to Boom as it makes it look too cartoonish, especially for the kind of companies and products they represent — Dell, Procter & Gamble, Honda — but what got me was the logo. While it literally spells and goes “boom”, the logo has a simple, raw energy that makes it do an extra boom in your head. And the Gooooogle-like execution of Boooooom is extra fun. The business cards are also pretty great. The logo does lend itself to going full-on with a cartoon-heavy aesthetic as they have done, but this could have been tempered a little with a less childish supporting font. Nonetheless, a bright and explosive way to start a Thursday.