Announcement BY Armin

Brand New Conference, Registration Open

Speakers, details, registration, and more is all now live for the 2012 Brand New Conference. A few things: 1) Early-bird pricing will only be available for one month, ending on June 29, 2) this is a small-ish venue, just under 500, and it fills up fast; between speakers and sponsor-reserved tickets there is already 56 seats taken, and 3) you can read all about the crazy “Brand Debris Quilt” identity here. Hope to see many of you there.

Announcement BY Armin

2012 Brand New Conference, Save the Date

The 2012 Brand New Conference is swinging back to New York this year. Mark your calendar for Friday, September 7, 2012. All day. Speaker line-up and registration will open in a couple of months. Keep in mind this is the Friday immediately following Labor Day weekend (Monday, September 3).

Follow-Up BY Brand New

Brand New Conference, a Review by IDEO

Brand Authenticity: A New Story
Branding for Impact by the IDEO Bay Area Communication Design group

The 2011 Brand New Conference brought together designers from across the world, for a full day of inspiration and storytelling in San Francisco. The conference embodied all the virtues and qualities of a stimulating blog: humor, surprise, carefully executed aesthetics and an air of ‘connectedness.’ The speaker lineup represented the true diversity of our industry, and the work illustrated the many dimensions of a contemporary brand agency. We saw sheer variety (Frost*), depth (Mine™), alluring expressiveness (Wolff Olins), semantics of branding (Bruce Mau Design), playful remixing (Brand New School), authenticity (Infinito), experimentation (Facebook), and brutal honesty (Mucca). If there was a central theme running through each of the presentations, it was the importance of storytelling as a cornerstone of strong brands.

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Announcement BY Armin

Brand New Conference, 2011 Swag

A surprise from last year’s Brand New Conference was how popular the swag and mementos were after the fact. So we are happy to offer this year’s swag once again. Same price as last year: $25 for the bundle, no shipping fees in the U.S., Canada, or Mexico ($5 fee to rest of the world); and we are also offering the poster on its own, same shipping deal. Swag is no longer available for purchase.

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Announcement BY Armin

Brand New Conference, Videos Available

Videos of the 2011 Brand New Conference are now available for purchase and download. $5 a piece or $30 for all eight. Files are 1280 × 768 MP4. Five- to six-minute previews and very brief summaries of each talk are available at the site. You can also catch the opening remarks and my overview of the last 12 months of Brand New activity at the bottom of that page.

If you attended the conference in person or via webcast you will receive an e-mail today or tomorrow with instructions to download your set of videos.

Follow-Up BY Armin

Brand New Conference, Online Registration Closes Tomorrow

The online registration for the Brand New Conference will close Thursday, September 15 at Noon Pacific Time / 3:00 PM Eastern Time for both webcast and in-person tickets.

On-site (walk-in) registration will be available on Friday.

Announcement BY Armin

Brand New Conference, 4 Ticket Giveaway

Perk up folks: A random drawing will occur between today and tomorrow to give away 4 tickets to the Brand New Conference this Friday, September 16. These tickets are sponsored by the first ever Masters in Branding program at the School of Visual Arts in New York City and one of the conference’s Presenting Sponsors. Read on for how this is going to play out.

Update: Winners announced.

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Follow-Up BY Armin

Brand New Conference, Next Friday!

Only seven days left before the Brand New Conference comes West to San Francisco on Friday, September 16. Tickets are still available and you always have the option of watching from the comfort of your own zip code through our live webcast. A few things to consider:

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Follow-Up BY Armin

Brand New Conference, Q&A with Christopher Simmons

Just like MTV’s the Real World it seems that for the Brand New Conference we like to fill in certain “stereotypes” and filling in the Little Guy (with a Mighty Sword) spot is Christopher Simmons, who runs MINE™, a small design firm on the outskirts of San Francisco. He is not just a great logo designer — his logo for Paradox has always brought a smile to my face — but also a great business person, design nerd and advocate, and has a nice entrepreneurial streak to him. Following is another one of our brief Q&As with this year’s speakers.

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Announcement BY Armin

Brand New Conference, Volunteer Opportunities

We have 10 spots available for volunteers to help us with the Brand New Conference on September 16. In short: there is plenty of work to be done throughout the day, especially in the morning, but we have the volunteer schedule set up so that at all given points anywhere between 4 and 6 volunteers are in the auditorium to catch the speakers. Volunteers get a copy of the videos after the event to catch up on anything they missed. Last year’s volunteers seemed to have a pretty good time. In this PDF you can find a very rough timeline of the needs and breaks volunteers get. All day Friday and half-day Thursday. E-mail me with your interest. First come, first served.

Update: All 10 spots are now filled. If someone drops out we’ll post it on Twitter (@bnconf).