It has taken a little bit longer than expected. Wrangling images and content for 101 entries has not been easy. Nonetheless, The 2010 Brand New Awards publication is nearly finalized and files will be sent to print next week and we expect to have our inventory by the end of July or early August. To get things sizzling we are offering a 20% discount — at $27.99 off the eventual retail of $34.99 — on all pre-orders, available until the books are bound, boxed, and stored at UCllc headquarters. Details, sample spreads, and ordering button in this very post.
This is a slightly long post with other bits of news and details about the BNAs, so follow the numbers. There is 5 total.
Sample spreads below. Click on each image for bigger view. Click on button to pre-order.
Offset printed in Austin, TX
Cover: Finch Fine, 130 lb Double Cover
Text: Finch Opaque, 100 lb Text
1. Book transactions are processed first through AuctionInc and finalized through PayPal.
2. Double-check that your PayPal address is correct.
3. Texas residents are charged 6.25% sales tax on all items including shipping costs.
1. Shipping is scheduled for end of July or early August. You will receive a notification when your book has shipped.
2. We ship anywhere in the world.
3. International buyers allow 10 business days for delivery.
4. U.S. buyers may choose from Media Mail (6 – 7 business days) and Priority Mail (2 – 3 business days) shipping
The Winners page on the BNAs site has been updated to display single, black-and-white thumbnails of all the winning entries. Just a quick tease for what you can expect in the book.
Right now we are only selling pre-orders, but when the book is officially available we will offer winners and submitters the following discounts:
Winners: 50% off, limit to 5 copies (in addition to the complimentary copy)
Submitters: 20% off, limit to 3 copies
You will receive a separate e-mail in the coming weeks with details about how to get your discount copies.
Discounts will only apply to the printed book, since Apple does not allow different prices for apps.
With final content almost ready, we are gearing up to submit our iPad publication for approval to Apple. Below are sample pages and functionality of the app. This way you can see if you would like to wait for it to be ready, rather than buying the book. It will retail for $19.99 when released. Why not free or $0.99? Because the book is neither free nor $0.99 either, and just because others can sell millions of Angry Birds games doesn’t mean we can price at those levels. Click on each image for bigger view.
The files for the book will be available as a PDF download for those who don’t want to buy the book and don’t have an iPad but still want a digital version. The PDF will be available for $19.99 as well. A PDF with 12 sample spreads is available for preview here [16.4 Mb PDF].
If you are wondering why a static PDF is the same price as a full-fledged iPad app it’s because we are pricing based on digital content, not delivery medium. Believe it or not, not every designer has an iPad so the alternative is the PDF. The content is the same as the book and the iPad and that’s what we are selling, content. We also had to be consistent with the relative book-to-PDF pricing of Flaunt.