This is a very old entry — images are small, formatting is off.
A surprise from last year’s Brand New Conference was how popular the swag and mementos were after the fact.
So we are happy to offer this year’s swag once again. Same price as last year: $25 for the bundle, no shipping fees in the U.S., Canada, or Mexico ($5 fee to rest of the world); and we are also offering the poster on its own, same shipping deal. Swag is no longer available for purchase.
The concept of the materials stems from the hand-drawn, brush lettering that was originally inspired by small grocery stores, bodegas, and buying things on sale by the pound. So we extended the idea of blowout sale prices to the t-shirt, tote bag, and sketchbook by just listing the production price on the front. Kind of silly, but we thought it would be funny to walk around with a random money amount. The t-shirt, at $4.15, turns out to be the main phone area code for San Francisco — something we didn’t plan, but I guess it was meant to be. The idea too is that we didn’t want to just sell a t-shirt with a giant “BRAND NEW CONFERENCE” on it, so it’s less a promotion for the event and more just a general kind of t-shirt.
The program, poster, and tote bag extend the grocery store metaphor by being translucent, as if you were looking at a sale sign painted on or posted through a glass window. The poster is printed offset with a lot of juicy overprinting and is full of design-ey stuff — you can download a PDF preview too. For the full details on the production, please refer to this post on our FPO blog.
Overall, you’ll be getting a fun set of design ephemera that you don’t need, but you know you want!
You can click on any photo to view bigger in a pop-up.
For your perusing pleasure: Download PDF of the poster.