Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.


Breathe Right

Noted Nov. 28, 2012 by Armin

Industry / Consumer products Tags /

Breathe Right Logo, Before and After

About: Breathe Right nasal strips are drug-free and clinically proven to lift nasal passages and open your nose the minute you put them on and work for as long as you have them on, relieving nasal congestion and improving airflow.”

Design by: N/A.

Ed.’s Notes: I’m not usually one to ask “Aren’t the before/after images mistakenly reversed?” but when I got this tip I really thought the new one was the old one. The generic happy script typography of mass packaging isn’t necessarily my thing but this new logo makes me yearn for it. Before/after of the packaging below (or after the jump)

Relevant links: N/A.

Breathe Right Logo, Before and After

Thanks to Zac Cosner for the tip.



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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