British Airways

British Airways is trying to infuse its brand with some of its past. Last week they launched a new 90-second TV spot that brings together vintage aircraft with modern day, big ass planes and even the Concorde — the Concorde! Remember that? — makes an appearance. They are also reviving British Airways’ motto “To Fly. To Serve.” and coat of arms, the latter revised in 3D by forpeople design.

For clarification: The crest does not replace the BA logo. It’s an additional identity element.

British Airways

Existing coat of arms, used sparingly.

British Airways

TV spot.

Behind-the-scenes-ish video. Half of it devoted to the crest, starting at the 1:10 mark.

Thanks to Andy Weir for the tip.

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Reviewed September 27, 201109.27.11 by Armin

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