British Airways is trying to infuse its brand with some of its past. Last week they launched a new 90-second TV spot that brings together vintage aircraft with modern day, big ass planes and even the Concorde — the Concorde! Remember that? — makes an appearance. They are also reviving British Airways’ motto “To Fly. To Serve.” and coat of arms, the latter revised in 3D by forpeople design.
For clarification: The crest does not replace the BA logo. It’s an additional identity element.
Plans are in development for coming back to Europe in Spring of 2018 with the current top contender host city of Barcelona.