Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

This is a very old entry — images are small, formatting is off.


British Film Institute

Noted Aug. 8, 2012 by Armin

Industry / Culture Tags /

British Film Institute Logo, Before and After

Established in 1933, the British Film Institute (BFI), as its name implies, is dedicated to all that is good and holy about British film. Back in 2006 we reported on BFI’s new flexible-ish identity by johnson banks, which I liked quite a bit and in our early years of Brand New was one of the first heated comment threads. A new, dumbed-down version of the logo has been designed by London-based Dewynters.



Share ›

Spotted Around the web

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
Posted Jan. 4, 2017

Curated Best Posts with Script Logos

Brandiose is Grandiose

Brandiose is Grandiose
Posted Feb. 9, 2012

Little Chef, Big Dreams

Little Chef, Big Dreams
Posted May. 19, 2011


Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.


Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List