The deadline for the 2012 Brand New Awards has been extended to March 15, 2013. No more extensions will be given after that.
Cabot
Conax
Biodiversity Observatory of the Rhône-Alpes
LIVESTRONG Foundation
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- FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
- Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
- Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
- Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
- Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
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- The 2010 Brand New Awards / 2011, self-published.
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- Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
- Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
- The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Graphic Design
- Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
A B-Side BY Armin
Cabot
About: (Est. 1882) “Cabot Corporation is a global specialty chemicals and performance materials company, headquartered in Boston, Massachusetts. The company is the leading producer of rubber and specialty grade carbon black, activated carbon, inkjet colorants, cesium formate drilling fluids, fumed silica, aerogel, and elastomer composites.”
Design by: N/A.
Ed.’s Notes: I feel like we’ve seen this a dozen times for a corporate logo but, hey, it works and it kills a double-swoosh logo. A rather nice brand video below (or after the jump).
Relevant links: Cabot press release.
Select quote: “Cabot’s new corporate logo, developed to support the new brand, connects the company’s past with its future. To honor Cabot’s heritage, the new logo maintains the all-black, all-capital letters of ‘CABOT.’ The new chevron, meanwhile, represents the brand theme of advancing. The red, orange and yellow color palette emphasizes Cabot’s approachable, collaborative spirit, and energetic approach to innovation and customer service. The added dimension and colors highlight the many facets of Cabot’s businesses.”
Thanks to Hilary Ginsburg for the tip.
DATE: Mar.18.2013
POSTED BY: ArminCATEGORY: Corporate The B-Side COMMENTS:
TAGS: overlay, Sans Serif, uppercase,
![\"Cabot](\"http://www.underconsideration.com/brandnew/archives/cabot_logo.gif\"){kind=logo}
Books about logo design, the designers that create them and the meaning of branding.
