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BY Armin


CafePress gets Dirty

CafePress Logo, Before and After

Whether you want to sell thongs, mugs or mousepads showcasing your clever graphics and copywriting CafePress is the place for you — that is if you don’t mind sub par or, at best, par quality products. It’s actually kind of amazing that this on-line venture is almost ten years old, founded in 1999. It recently changed its low-key logo for a rather bold statement: A distressed, grunge, do-it-yourself attitude that seems to contradict the actual product. When I see the new logo I think of silkscreen printing, letterpress or some other form of hands-on printing and production approach which, in my very limited experience with CafePress, is far from its actual production values. As a logo it’s not bad — although it’s faddish and painfully unoriginal — but the biggest problem is appropriateness: It’s not.

Thanks to Darrel Austin for the tip.

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DATE: Nov.10.2008|POSTED BY: Armin|CATEGORY: Retailers | COMMENTS:

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