This identity is not necessarily new actually, back in 2007, the Boston Redevelopment Authority — how cool is their logo? — unveiled the plans to roll out a new brand to identify Boston's Downtown Crossing neighborhood as a vibrant location where more than 230,000 people work, live and play and establish it as "Boston's Meeting Place." Philadelphia-based 160over90 has been in charge of the identity, which involves print materials, signage and, most recently, a large wrap for the historic landmark site of Filene’s Department Store as it undergoes construction.
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The Museum of London, established in 1976, chronicles the history of the city of London from prehistoric times and from the eighteenth century to today. Currently undergoing a £20.5 million renovation aimed to open in 2010 and, leading up to that moment, the museum has begun phasing a new identity that will brand the main museum, as well as two related institutions, the Museum of London Docklands and the Museum of London Archaeology. The new look has been designed by London-based Coley Porter Bell.
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Guest Editorial by Kosal Sen
For a world-class organization, the Philadelphia Orchestra had an extremely banal logo. It wasn't too disappointing, given that the core of their visual presence — event posters, outdoor advertising, banners and such — used this uninspired, "safe" method of art direction. The old logo uses Trajan with the crossbars of the As dropped, probably a nod to musicians familiar with the marcato articulation symbol. This nice little idea would've made an okay logotype, but someone thought it was a good idea to improve it with the ever-popular swoosh. But behold, this swoosh had reason, representing the arched roof of the orchestra's home, the Kimmel Center. Then again, it's still a swoosh.
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Opening this week in Sendai, Japan is a new exhibit space for the 53-year-old Sendai Astronomical Observatory (SAO), with a new identity designed by johnson banks in London. The first element of the identity is the logo, an arrow created from the name of the observatory in Japanase with the English translation hinged at a vertiginous 45-degree angle. What I love about this is the use of the usually cumbersome need of a logo to appear in two languages, into an integrated solution, as opposed to just repeating the name smaller in the second language. I'm also a sucker for hot pink, so I'm really drawn to wherever the arrow is pointing. Which brings us to the second element of the identity.
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Update, 06.18.2008: It has been brought to my attention that The Spalding Group's McCainStore.com "is not authorized by any candidate or candidate's committee," and that the merchandise sold is representative of their own version of Sen. John McCain's campaign logo (and not the official one). I had received an e-mail announcing the new store the day after John McCain's interview on ABC, and I made the assumption (in part based on a visit to the company web site) that the campaign had indeed updated its brand. I apologize for any confusion that this may have caused.
— Ryan Hembree
Now that the dust has settled on the Democratic Presidential Primaries, the general election for the office of President of the United States has finally begun. Senator Barack Obama, with his populist message of hope and change for America, will challenge Republican senator John McCain for America's vote. Between now and November, signs, banners and billboards will proliferate across the land, from shop windows to front lawns, pitting neighbors, families and friends against one another as politics take center stage.
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The Art Gallery of Ontario (or, "the AGO" to friends) has been undergoing a revitalization since 2002 that will culminate in a Frank Gehry-designed building and thousands of new works of art sometime in the Fall of 2008, when the AGO reopens its doors, which have been closed since October of last year. In the meantime, and gearing up for the momentous event, the AGO unveiled last week a new logo designed by Bruce Mau Design, who also designed the previous iteration of the logo in 1997.
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Guest Editorial by Kosal Sen
The Franklin Institute Science Museum in Philadelphia is a popular tourist attraction that's within walking distance from the Philadelphia Museum of Art. It's a funhouse of exploratory hands-on science. Kids can chase each other inside a giant walk-in human heart, gaze in awe at the IMAX screen, or sit and enjoy the planetarium sky. Though the permanent exhibits are meant for kids on field trips, adults are no less fascinated by the traveling exhibits that take place there, such as The Titanic, Gunther von Hagens' Body Worlds, and King Tut. Through the years The Franklin Institute has maintained its well-respected, non-profit reputation by balancing educational material and fun without being too commercial or juvenile.
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After redesigning the identity for The Metropolitan Opera in 2006, Pentagram’s Paula Scher tackles the New York City Ballet, another resident organizations of the Lincoln Center.
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A new identity program paying tribute to the the New Museum's new building, new location, new principles and new international partnerships was newly unveiled to the public just in time for the new year on December 1st, 2007. Gone is the barber-stripe-clad moire mouthful, "New Museum of Contemporary Art."
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What do you get when you combine FAPK, FST and FPPM? Well, NFPK of course. Or The Netherlands Fund for Performing Arts. Part of the Dutch Ministry of Education, Culture and Science, The Netherlands Fund for Performing Arts collects the previous three arts initiatives under one moniker.
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(Total Number of Pages in Culture: 2)
