Opinions on corporate and brand identity work.

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Creative England

Noted Apr. 20, 2012 by Armin

Industry / Culture Tags /

Creative England Logo, Before and After

Established in 2011, Creative England has “the core purpose of supporting the sustainable growth of independent creative businesses, and the talent that feeds them, in every part of England outside London” focusing on film, television, games, and digital and creative services. In November, Creative England “put out an open call for applications for a new brand identity in November last year, asking designers to present an image that captured Creative England’s work and values.” (Way to support the creative community asking for spec work!). After 150 submissions, they picked a logo designed by Sheffield-based Peter and Paul. Story here. The logo represents “fluidity” and is about showing them as “dynamic and moving.”

Thanks to Alice Ralph for the tip.



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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