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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

Online

FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.

Publishing

The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

Graphic Design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

BY John Feldhouse

Ditech Ditches the Swoosh

Ditech Logo, Before and After

Ditech, the infamous mortgage loan company, ditched the awful swoosh-mouse-cursor-Optima logo and upgraded to a clean sans-serif look. Along with the new logo, designed by L.A.-based Ground Zero, comes a new campaign slogan, “People are smart.” The irony is I can’t quite figure out what the new logo represents. Or maybe I’m not their kind of people.

The pluses: the new logo solidifies ditech as a serious company; the color scheme is much improved; and instead of a drastic change just to change it, they stuck to a clean typeface.

The minuses: the cross bar of the t seems to be lacking major punch. When it’s the only emphasis it should have more of an impact — this doesn’t do much for the mark. The other downfall is the addition of the tagline. Why so small? I am a fan of small type but sized next to the logo the tagline is disproportional. Overall the mark is a step up but isn’t memorable enough to have lasting power. Maybe another redesign is on the way in a few years.

To learn more see article in AdWeek.