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This is a very old entry — images are small, formatting is off.

 

Double-dip This

Reviewed May. 28, 2013 by Armin

Industry / Tags /

Chocolats Favoris Logo, Before and After

Established in 1979 making small batches of chocolate for Easter, Chocolats Favorites is now one of the premier destinations for chocolate aficionados since opening its first retail store in 1996 in Lévis, Quebec where they started offering melted chocolate for dipping ice cream in along with chocolate bars and other confections. With three retail locations in Quebec, Chocolats Favoris recently opened its fourth location with a whole new retail experience, identity, and packaging designed by lg2boutique. For an inside peek at the store I recommend browsing through this review of someone who attended the opening.

Chocolats Favoris Logo and Packaging

Chocolats Favoris Logo and Packaging

Chocolats Favoris Logo and Packaging

Chocolats Favoris Logo and Packaging

Chocolats Favoris Logo and Packaging

Chocolats Favoris Logo and Packaging

Chocolats Favoris Logo and Packaging

Chocolats Favoris Logo and Packaging

Spot for the new store shown on IMAX screens.

This is one of those posts that falls under the Small Client/Awesome Outcome archives of Brand New. There is no life-or-death critique here: the work is fun, sophisticated, and appropriate. Every detail, and there is a lot of details, has been taken care of with expert execution: from the subtle upper curve on “FAVORIS” on the main logo to the apostrophe-esque crossbar of the script “F” to the red ribbon on the chocolate bar packaging. Good luck not thinking about chocolate for the rest of the day.

Spotted at InspiringBrands.

 

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About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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