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- FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
- Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
- Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
- Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
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- The 2010 Brand New Awards / 2011, self-published.
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Writing
- Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
- Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
- The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Graphic Design
- Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
BY Armin
Dreary Queen
More than once the “If it ain’t broke, don’t fix it” adage applies to the logos we review on this site. But I think this one takes the crown for the least broken with the worst fixin’. Dairy Queen’s ellipse is one of the most highly recognizable marks, it is (was) unique, memorable and impactful. Despite this equity, Dairy Queen considered it was time to change and make the wrong moves in all the wrong places — from the press release: “The traditional logo is the foundation for the new one, a more symmetrical ellipse enhanced with gold and blue curved swishes signifying food and treats. The DQ lettering also has been updated to a font that is more current, adding greater personality.” The new mark has melted into a generic cacophony of unrelated forms (swishes! Italics! Bold!) and colors… Actually, in that respect, the new mark is the equivalent of Dairy Queen’s famous Blizzard treats: A jumbly mess.
DATE: Mar.23.2007
POSTED BY: ArminCATEGORY: Food COMMENTS:
TAGS:
![\"Dairy](\"http://www.underconsideration.com/brandnew/archives/dairy_queen_logo.gif\"){kind=logo}
\n\nMore than once the \"If it ain't broke, don't fix it\" adage applies to the logos we review on this site. But I think this one takes the crown for the least broken with the worst fixin'. Dairy Queen's ellipse is one of the most highly recognizable marks, it is (was) unique, memorable and impactful. Despite this equity, Dairy Queen considered it was time to change and make the wrong moves in all the wrong places — from the 
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