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This is a very old entry — images are small, formatting is off.

 

Duke Energy

Noted Sep. 24, 2012 by Armin

Industry / Corporate Tags /

Duke Energy Logo, Before and After

About: Duke Energy is “the largest electric power holding company in the United States with more than $100 billion in total assets. Its regulated utility operations serve approximately 7.1 million electric customers located in six states in the Southeast and Midwest.”

Design by: In-house.

Ed.’s Notes: Bigger view of the logo below (or after the jump) as if a bigger view explains what it is. The new logo was spurred by the merger with Progress Energy and is set to roll out in April 2013.

Relevant links: Press Release.

Quote:”The new logo depicts forward motion, representing energy for the future,” said Ginny Mackin, Duke Energy’s chief communications officer. “It draws on elements from the legacy companies’ logos: Progress Energy’s ‘star’ and the ‘swoosh’ in Duke Energy’s ‘D.’”

Duke Energy Logo, Before and After

Thanks to James I. Bowie for the tip.

 

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

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