
About: Duke Energy is “the largest electric power holding company in the United States with more than $100 billion in total assets. Its regulated utility operations serve approximately 7.1 million electric customers located in six states in the Southeast and Midwest.”
Design by: In-house.
Ed.’s Notes: Bigger view of the logo below (or after the jump) as if a bigger view explains what it is. The new logo was spurred by the merger with Progress Energy and is set to roll out in April 2013.
Relevant links: Press Release.
Quote:”The new logo depicts forward motion, representing energy for the future,” said Ginny Mackin, Duke Energy’s chief communications officer. “It draws on elements from the legacy companies’ logos: Progress Energy’s ‘star’ and the ‘swoosh’ in Duke Energy’s ‘D.’”

Thanks to James I. Bowie for the tip.
POSTED BY: Armin
CATEGORY: Corporate The B-Side
COMMENTS: