BY Christian Palino

Dutch MirrororriM hctuD

What do you get when you combine FAPK, FST and FPPM? Well, NFPK of course. Or The Netherlands Fund for Performing Arts. Part of the Dutch Ministry of Education, Culture and Science, The Netherlands Fund for Performing Arts collects the previous three arts initiatives under one moniker.

Jacques Le Bailly from Studio Bau Winkel, who created the new identity, provides some insight: The logo is inspired by the correlation between the performing artist and the audience. The ‘mirror’ effect emphasizes the complexity and diversity of the fund. Their target group is large from classic concerts to concept theater, amateurs and professionals.

While the marks for the previous initiatives had their merits — most notably the the kitsch light-bulb-laden marketing signage and the restrained Olivetti Multiservices-esque usage of an “O” — the new identity for The Netherlands Fund for Performing Arts successfully finds a solution for creating an energetic and contemporary wordmark. What could have easily been a stale mirroring effect is avoided through intelligent choices in not mirroring, or not fully mirroring, certain letters. The “T / +” and overlapping E letterforms for example, even the squirrly “S” seem to work effortlessly at imposing a more asymmetrical visual rhythm. Criticism could be given to the over-emphasis of the “P” and “N” which abruptly cap the form at either end. In addition, while the logo is large and visually complex it could have difficulty reducing to fit smaller contexts, however this is countered through its keen ability to be oriented both horizontally and vertically. While the applications seen thus far are not groundbreaking, they do a good job of working with the typography and bringing bright colors to a government handled corporate brand. In regards to the readability of “Podiumkunsten” perhaps some of our readers fluent in Dutch would have more valued insight.

\n\nWhat do you get when you combine FAPK, FST and \" target=\"_blank\">FPPM? Well, NFPK of course. Or The Netherlands Fund for Performing Arts. Part of the Dutch Ministry of Education, Culture and Science, The Netherlands Fund for Performing Arts collects the previous three arts initiatives under one moniker.

Many thanks to our ADV @ UnderConsideration Partners