A B-Side BY Armin

Entropic

About: (Est. 2001) “Entropic is a world leader in semiconductor solutions for the connected home. The Company transforms how traditional HDTV broadcast and IP-based streaming video content is seamlessly, reliably, and securely delivered, processed, and distributed into and throughout the home. Entropic’s next-generation Set-top Box (STB) System-on-a-Chip (SoC) and Connectivity solutions enable Pay-TV operators to offer consumers more captivating whole-home entertainment experiences by transforming the way digital entertainment is delivered, connected and consumed — in the home and on the go”

Design by: Promar Designs.

Ed.’s Notes: You know what they say: once a swoosh, always a swoosh. Detail view and epically-scored logo introduction video below (or after the jump).

Relevant links: Press release.

Select quote: “The corporate logo has been modernized to reflect the newly integrated Company, yet maintains the integrity of key elements within its original logo such as the curved symbol, which is illustrative of the entropy curve from which the Company’s name is derived. The new logo adds dimension and motion to the previous logo symbol, reflecting the Company’s ability to move video and other multimedia content into and throughout the home and on the go.”

Thanks to James I. Bowie for the tip.