Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

This is a very old entry — images are small, formatting is off.


Eugene Emeralds

Noted Dec. 6, 2012 by Armin

Industry / Sports Tags /

Eugene Emeralds Logo, Before and After

About: (Est. 1955) “The Eugene Emeralds (nicknamed the Ems) is a minor league baseball team in Eugene, Oregon, United States. They are a short-season Class A team in the Northwest League, and have been a farm team of the San Diego Padres since 2001.” (Source: Wikipedia)

Design by: Brandiose (surprise, surprise).

Ed.’s Notes: Gotta love it. A sasquatch. See logo sheet linked below for the full scope of logo alternatives, some of them included in images below (or after the jump).

Relevant links: Complete Logo Sheet (PDF). SportsLogos story. Press release.

Select quote: “The Eugene Emeralds Baseball Club have a new identity that pays tribute to America’s greatest urban legend: the legend of Sasquatch in the Pacific Northwest.”

Eugene Emeralds

Eugene Emeralds

Thanks to Steve Pankow for the tip.



Share ›

Spotted Around the web

New Logo for Wipro

New Logo for Wipro
Spotted Jun. 23, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
Posted Jan. 4, 2017

Curated Notable Italics



Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.


Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List