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Eugene Emeralds

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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

Online

FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.

Publishing

The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
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Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

Graphic Design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

A B-Side BY Armin

Eugene Emeralds

Eugene Emeralds Logo, Before and After

About: (Est. 1955) “The Eugene Emeralds (nicknamed the Ems) is a minor league baseball team in Eugene, Oregon, United States. They are a short-season Class A team in the Northwest League, and have been a farm team of the San Diego Padres since 2001.” (Source: Wikipedia)

Design by: Brandiose (surprise, surprise).

Ed.’s Notes: Gotta love it. A sasquatch. See logo sheet linked below for the full scope of logo alternatives, some of them included in images below (or after the jump).

Relevant links: Complete Logo Sheet (PDF). SportsLogos story. Press release.

Select quote: “The Eugene Emeralds Baseball Club have a new identity that pays tribute to America’s greatest urban legend: the legend of Sasquatch in the Pacific Northwest.”

Eugene Emeralds