A B-Side BY Armin

DVF

Established in 1972, DVF is the fashion company of designer Diane von Furstenberg, known for her fabulous patterns and prints. DVF recently revised their logo and identity, designed by New York-based Diego Marini. More samples of the identity here and a detail view of the logo below (or after the jump).

A B-Side BY Armin

Society for Rational Dress

First launched in 2002, Society for Rational Dress is the fashion label of designer Corinne Grassini. The new logo, garment tags, lookbook, and stationery have been designed by Duffy & Partners (more images at that link).

Opinion BY Armin

Fashionista: More Thread, Less Trend

Aside from dozens of design blogs, I happen to read plenty of tangentially themed blogs when time permits. I’m no fashion hobbyist — my daily jean-and-t-shirt attire can confirm that — but I am a regular reader of The Sartorialist, Put This On, Svpply and Fashionista. The latter providing that new school journalism that mixes sarcasm and irony with a deep understanding of the topic at hand. As part of the Breaking Media network of blogs, Fashionista has grown to be one of the most read blogs in the industry, attracting 400,000 unique visitors a month. After living and publishing with a blackletter logo since 2007, Fashionista decided it was time to rethink it as it migrated its back-end from Movable Type to WordPress.

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Opinion BY Armin

A|X|More|Modern

Established in 1991 with a store in the heart of Soho in New York City, Armani Exchange (A|X) provides clothes that “define a new dress code with a collection that takes its cue from urban lifestyle and music culture.” In other words, really expensive jeans and white v-neck shirts among other swanky clothing. A|X today has 165 stores worldwide and can be found in upscale department stores like Bloomingdale’s, Saks Fifth Avenue, and Neiman Marcus. Like the rest of the Armani empire — which, by the way, had revenues of 1,620 million Euros (US$2,354 million) in 2008 — A|X has sported a Bodoniesque wordmark that has become fairly recognizable yet at the same time inundated by the fashion industry’s preference of Didones (also called Moderns). This Winter, A|X will begin rolling out a revised wordmark created by Chermayeff & Geismar, led by partner Sagi Haviv.

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BY Armin

Moss, Type Apropos

Now that the link-hype has died down and every design blog has pointed to Creative Review’s exposé — which you should read to get the details, since there is nothing else to add or go by — of Peter Saville’s logo design for Kate Moss I thought this would be a good time to discuss. With Moss’ clothing collection ready to launch on May 1st through British fashion enabler Topshop, and a myriad of other brandable opportunities stemming from Kate’s seemingly impossible rebirth the need for a unique identity was inevitable.

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