Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

This is a very old entry — images are small, formatting is off.



Noted Feb. 1, 2011 by Armin

Industry / Food Tags /

Findus Logo, Before and After

Established in the early 1940s, Findus — name comes from Fruit Industries apparently — is a Swedish producer and distributor of frozen food products for consumer retail and wholesale foodservices. It operates in other European markets like France, the UK, and the in the Nordic countries, as well as in Thailand. The new identity was designed by Stockholm-based Pond. Press release in Swedish here. And, yes, the logo is supposed to be a flag.

Thanks to Simon Wennberg for the tip.



Share ›

Spotted Around the web

New Logo for Zenefits

New Logo for Zenefits
Spotted Sep. 22, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
Posted Jan. 4, 2017

Curated Good for Stencils

New Logo for WSP by Sid Lee

New Logo for WSP by Sid Lee
Spotted May. 16, 2017


Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.


Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List