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This is a very old entry — images are small, formatting is off.

 

FIT Athletics and Recreation

Noted Sep. 28, 2012 by Armin

Industry / Sports Tags /

FIT Athletics Logo, New

About: FIT Athletics and Recreation, as described by Pentagram: “FIT, the Fashion Institute of Technology, is an internationally recognized college known for its exceptional curriculum in art, design, communications, business, and fashion, of course, but not for its sports teams. Over the years, however, FIT has developed a first-rate athletic program. The school fields 13 intercollegiate teams in such sports as volleyball, soccer, tennis, track and field, half-marathon, cross country, swimming and table tennis, plus a dance company.”

Design by: Pentagram partner DJ Stout

Ed.’s Notes: Sample uniform and logo extensions below (or after the jump). The team is known as FIT Tigers, hence the tiger.

Relevant links: Pentagram case study (plenty more images).

FIT Athletics

 

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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