Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

This is a very old entry — images are small, formatting is off.

 

FIT Athletics and Recreation

Noted Sep. 28, 2012 by Armin

Industry / Sports Tags /

FIT Athletics Logo, New

About: FIT Athletics and Recreation, as described by Pentagram: “FIT, the Fashion Institute of Technology, is an internationally recognized college known for its exceptional curriculum in art, design, communications, business, and fashion, of course, but not for its sports teams. Over the years, however, FIT has developed a first-rate athletic program. The school fields 13 intercollegiate teams in such sports as volleyball, soccer, tennis, track and field, half-marathon, cross country, swimming and table tennis, plus a dance company.”

Design by: Pentagram partner DJ Stout

Ed.’s Notes: Sample uniform and logo extensions below (or after the jump). The team is known as FIT Tigers, hence the tiger.

Relevant links: Pentagram case study (plenty more images).

FIT Athletics

 

Comments


Share ›

Spotted Around the web

Spotted Feb. 22, 2017
Spotted Feb. 22, 2017
Spotted Feb. 21, 2017

Pinned Recent, Big Stories

Posted Jan. 4, 2017

Curated Best Posts Tagged “Blue”

Posted Jan. 26, 2017
Posted Dec. 5, 2016
 
 

About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.

Typography

Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List