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This is a very old entry — images are small, formatting is off.

 

Florida Lottery

Noted Jan. 8, 2013 by Armin

Industry / Entertainment Tags /

Florida Lottery Logo, Before and After

About: (Est. 1988) “Over the past quarter century, the Florida Lottery has paid more than $37.7 billion in prizes to winners, enjoyed a mutually-beneficial relationship with more than 13,000 retailers and generated more than $24 billion for education.”

Design by: FutureBrand.

Ed.’s Notes: Bigger view of the new logo below (or after the jump).

Relevant links: 25th Anniversary mention.

Excerpt from provided description by Futurebrand:“Supported by insights gathered from extensive research, we put special focus on developing the mark’s keystone element—an engaging, expressive flamingo. Deemed fun, friendly and Floridian by players, retailers and community members alike, the new character is a manifestation of everything the Lottery can and does represent.”

Florida Lottery

 

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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