About: (Est. 1988) “Over the past quarter century, the Florida Lottery has paid more than $37.7 billion in prizes to winners, enjoyed a mutually-beneficial relationship with more than 13,000 retailers and generated more than $24 billion for education.”
Design by: FutureBrand.
Ed.’s Notes: Bigger view of the new logo below (or after the jump).
Relevant links: 25th Anniversary mention.
Excerpt from provided description by Futurebrand:“Supported by insights gathered from extensive research, we put special focus on developing the mark’s keystone element—an engaging, expressive flamingo. Deemed fun, friendly and Floridian by players, retailers and community members alike, the new character is a manifestation of everything the Lottery can and does represent.”
Plans are in development for coming back to Europe in Spring of 2018 with the current top contender host city of Barcelona.