
One of the elements of the identity redesign of EDP, covered last week, that I missed to address was an animation that played on EDP’s home page, which at the time struck me as quite fetching and smoothly done but still populated by the same icons that I wasn’t too complimentary of. The animation was done by Brand New School, and they squeeze the best traits of the EDP identity to create a fun animation, which you can see below (or after the jump).
At times it reminds me a little of some of the ISOTYPE-based animations done by Target a few years back — this isn’t too say it’s a copy, it’s just that the ingredients are very similar. There are some lovely subtle moments in BNS’s animation, even managing to include weird icons like the monkey, but the best part is how they have animated the various logos in a Transformers-ish way that would make Michael Bay proud.
POSTED BY: Armin
CATEGORY: Corporate
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