Back in August of this year we reported on the new logo for Fiji Airways, the national carrier airline of Fiji that is completing a full rebrand to be set in motion in 2013. At the time of the logo reveal, Fiji Airways preemptively announced that its livery would be introduced on October 10, Fiji Day. Here it is.
“We knew the exterior design needed to be just as distinctive, unique, and true to Fiji. Our mission was to create a proud symbol that would stand out at some of the world’s busiest international airports, a symbol that would allow us to become the very best ‘Flying Ambassador’ that Fiji could ever have,” said the airline’s CEO.
— Press Release
The logo already had a great response — 72% greatness approval on the Brand New International Value Scale™ — and it’s probably safe to assume that we all had high hopes for the livery. Boy, did it deliver. This is one of the freshest airplane designs I have seen in a long time. The clean, white fuselage serves as the perfect canvas for the brown patterns and wordmark and for the main logo on a burst of orange. It’s simple, distinctive, and sophisticated. Plus: those pillows!
Plans are in development for coming back to Europe in Spring of 2018 with the current top contender host city of Barcelona.