Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

This is a very old entry — images are small, formatting is off.

 

Follow-Up: Indio Beer

Reviewed Apr. 11, 2012 by Armin

Industry / Consumer products Tags /

Indio, Follow-up

A couple of weeks ago we reported on the package redesign of Mexican beer, Indio. The design credit was attributed to Mexico City-based Olabuenaga Chemistri but that was incorrect, they are the local advertising agency that did the roll-out. For the record, the proper credit goes to London-based Bulletproof. Official project description and images included in this post.

Tony Connor, Design Director at Bulletproof, explains: “From the outset our intention was to create a strong brand identity for Indio that would become instantly recognizable and bring the brand’s personality to life. The Sunstone inspired identity takes its inspiration from Aztec calendars — embedding elements of discovery within the dial, each icon represents a different product, brand or consumer truth. Cuauhtémoc takes a confident new stance illustrated in the bold colors of the Mexican flag. While not forgetting the rich Indio brand heritage, the new identity conveys a progressive spirit, inspiring consumers to search for things that are not instantly identifiable — “La cosa es buscarle” (the point is to search).”
Bulletproof Project Description

Indio, Follow-up

Indio, Follow-up

Indio, Follow-up

Indio, Follow-up

More images here.

 

Comments


Share ›

Spotted Around the web

New Logo for Conmebol

New Logo for Conmebol
 
Spotted May. 25, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Best Posts with Script Logos

Brandiose is Grandiose

Brandiose is Grandiose
 
Posted Feb. 9, 2012

Little Chef, Big Dreams

Little Chef, Big Dreams
 
Posted May. 19, 2011
 
 

About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.

Typography

Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List