Videos of the 2012 Brand New Conference are now available for purchase — ditto the program and poster.
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Dallas
The Rockettes
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Deluxe
All B-Side Archives
Subscribe to B-Side RSS
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
Online
Publishing
Events & Judged Competitions
Writing
Graphic Design
Online
- FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
- Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
- Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
- Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
- Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
- Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.
Publishing
- The 2010 Brand New Awards / 2011, self-published.
- Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
- Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
- Brand New Awards / Celebrating the best identity work produced around the world.
- FPO Awards / Celebrating the best print work from around the world.
Writing
- Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
- Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
- The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Graphic Design
- Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
Opinion BY Armin
Follow-Up: Indio Beer
A couple of weeks ago we reported on the package redesign of Mexican beer, Indio. The design credit was attributed to Mexico City-based Olabuenaga Chemistri but that was incorrect, they are the local advertising agency that did the roll-out. For the record, the proper credit goes to London-based Bulletproof. Official project description and images included in this post.
Tony Connor, Design Director at Bulletproof, explains: “From the outset our intention was to create a strong brand identity for Indio that would become instantly recognizable and bring the brand’s personality to life. The Sunstone inspired identity takes its inspiration from Aztec calendars — embedding elements of discovery within the dial, each icon represents a different product, brand or consumer truth. Cuauhtémoc takes a confident new stance illustrated in the bold colors of the Mexican flag. While not forgetting the rich Indio brand heritage, the new identity conveys a progressive spirit, inspiring consumers to search for things that are not instantly identifiable — “La cosa es buscarle” (the point is to search).”
— Bulletproof Project Description
More images here.
DATE: Apr.11.2012
POSTED BY: ArminCATEGORY: Consumer products COMMENTS:
![\"Indio,](\"http://www.underconsideration.com/brandnew/archives/indio_followup_00.jpg\")
Books about logo design, the designers that create them and the meaning of branding.
