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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

Online

FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.

Publishing

The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

Graphic Design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

Opinion BY Armin

Follow-up: Miracle Whip, Rewhipped

It feels as if this happened yesterday, but almost a year ago, we reported on the redesign of the mayo-alternative, Miracle Whip, and its repositioning as the coolest spread in town. That deliciously retro design is now gone, in the blink of an eye, and in return we get a more gooey rendition of the name and something that resembles more what they had before the change last year. Despite the quick switcharoo, it’s nice to see that they still aimed for a certain simplicity and the new packaging is as minimal as you will find on the shelves; it’s actually quite striking with that big MW. Still, I doubt this will win over Mr. Colbert.

Round 1: Miracle Whip ad.

Round 2: Stephen Colbert. (Excuse the :30 ad).

Round 3: Miracle Whip responds.

Miracle Whip

Thanks to James Sheats for first tip and field image above.

DATE: May.19.2010POSTED BY: ArminCATEGORY: Food COMMENTS:

TAGS: miracle whip, packaging, redux,

Dulux Colors the World

Brand New Awards, Early-Bird Pricing Last Day

Toolin’ & Machinin’

The Little Airship That Could

Self-Promo: The Adventures of You and I

The Devil is in the Details

Brand New Awards, Early-Bird Pricing Ends this Friday

I Tawt I Taw a Panther Tat

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Opinion BY Armin

Follow-up: Miracle Whip, Rewhipped

DATE: May.19.2010POSTED BY: ArminCATEGORY: Food COMMENTS:

TAGS: miracle whip, packaging, redux,

Many thanks to our ADV @ UnderConsideration Partners