Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

Follow-up: New Logo and Identity for Mural Arts Philadelphia by J2 Design

Follow-up

Reviewed Oct. 19, 2016 by Armin

Industry / Culture Tags /

At the end of September we Noted the new logo for Mural Arts Philadelphia by J2 Design and it received a highly positive response, not so much in the poll, but in the comments, including polite demands for more applications, which brings us to today’s post: Applications!

Follow-up: New Logo and Identity for Mural Arts Philadelphia by J2 Design
Follow-up: New Logo and Identity for Mural Arts Philadelphia by J2 Design
A reminder of the before/after and a larger view.

A quick reminder of the logo change and my original opinion of it (more for reference than for the pleasure of hearing my own voice): “There is something so simple, effective, and energetic about the vectorized graffiti stroke ‘M’ that makes it instantly evocative. I love that it can be rotated 180 degrees and it reads the exact same way. It has the right angle, the right spacing, the right abstraction… just, very right.”

Some of the variations.

Here is an interesting point of discussion: how come the variations for Mural Arts feel and look so good and appropriate but the variations for Pandora did not feel nor look so good, even though it’s arguably the same concept and approach? The question is somewhat rhetorical as the variations for Mural Arts feel more genuine and relevant, further establishing a link between the variety of artists and styles that the organization collaborates with and, although you could say the same thing about Pandora, the link they are trying to establish is more abstract by attempting to give a visual representation to different music genres and it feels more like a veneer rather than an integral part of the project. Anyway… back to Mural Arts…

Follow-up: New Logo and Identity for Mural Arts Philadelphia by J2 Design
Business cards.
Follow-up: New Logo and Identity for Mural Arts Philadelphia by J2 Design
Brochures.
Follow-up: New Logo and Identity for Mural Arts Philadelphia by J2 Design
Program.
Follow-up: New Logo and Identity for Mural Arts Philadelphia by J2 Design
Banners.
Follow-up: New Logo and Identity for Mural Arts Philadelphia by J2 Design
T-shirts.

The “corporate” applications are quite restrained and do a great job in making sure the identity doesn’t turn too cartoonish by using the logo variations on, for example, the business cards. (By the way, those are some dense information business cards!). The combination of the logo broken apart, the blocks of typography, the fields of color, and the mural artwork in the backgrounds strike a strong balance of all those elements and yield very convincing brochures.

Follow-up: New Logo and Identity for Mural Arts Philadelphia by J2 Design
Follow-up: New Logo and Identity for Mural Arts Philadelphia by J2 Design
Follow-up: New Logo and Identity for Mural Arts Philadelphia by J2 Design
Mural Arts Month program and specific branding.

For Mural Arts Month — and possibly for other events and initiatives — there is a nice introduction of a serif that in other cases would be far too many things but here, and not to keep adding praise for praise’s sake, it’s the right dose and right way of mixing the ingredients.

Follow-up: New Logo and Identity for Mural Arts Philadelphia by J2 Design
Follow-up: New Logo and Identity for Mural Arts Philadelphia by J2 Design
This and all images below are from an event that took place last week, “Mural Arts & J2 Design | A First Look at a Fresh Look”. All photos by Redfield Photography.
Follow-up: New Logo and Identity for Mural Arts Philadelphia by J2 Design
Sculpture.
Follow-up: New Logo and Identity for Mural Arts Philadelphia by J2 Design
Follow-up: New Logo and Identity for Mural Arts Philadelphia by J2 Design
Pins and caps.
Follow-up: New Logo and Identity for Mural Arts Philadelphia by J2 Design
Follow-up: New Logo and Identity for Mural Arts Philadelphia by J2 Design
Drawing stations for attendees to draw their own logo.
Follow-up: New Logo and Identity for Mural Arts Philadelphia by J2 Design
Follow-up: New Logo and Identity for Mural Arts Philadelphia by J2 Design
Some of the contributions.

The event photos clearly capture that both the organization and the design firm are proud of the work. Producing a small sculpture, hats, pins — those pins! — and setting up that whole wall with the process was probably unnecessary but it’s the kind of things that, when done genuinely, can help existing and potential audiences feel a stronger connection to the organization.

Your opinion…

On Application


Total

On Event Materials


Total

Comments


Share ›

Spotted Around the web

New Logo for Opel

New Logo for Opel
 
Spotted Jun. 20, 2017

New Logo for Freshdesk

New Logo for Freshdesk
 
Spotted Jun. 19, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Notable Italics

 
 

About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.

Typography

Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List