Once again, beer makes an appearance, accompanied by the logo for a tennis player and a serious NGO.
Not quite a logo and not quite a full beer label system just a neat idea executed as briskly as crisp Fall air. Or something. This is a small batch, seasonal ale produced by Danish brewery Mikkeller and a label by Stockholm-based Bedow that is printed with heat sensitive ink — playing off the idea of the four seasons, the icon on the label goes from a snowflake when the beer is cold to a sun when the beer gets warm (or preferably when the bottle is empty). [More / Scroll down at the link]
For the record: I don’t like-like this logo and the video above is borderline offensive. But, there is something immensely satisfying about the construction of this logo by PRpepper Agency for Novak Djokovic, the Serbian tennis player currently ranked number 1 by the Association of Tennis Professionals.
Perhaps inspired by Amnesty International, this logo by Sao Paulo-based David Galasse for Liberta (as in set free), an NGO in Brazil that fights against slavery in its country, uses its “L” to create an abstract barbed wire barb — it’s a simple and strong solution. [More]
Plans are in development for coming back to Europe in Spring of 2018 with the current top contender host city of Barcelona.